Ellen Koch Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Delivering exceptional digital product marketing services for industries including SaaS, Retail, eCommerce, Gaming, and Education. I collaborate with businesses of all sizes to elevate product marketing efforts, optimize websites, and achieve their digital and marketing goals. Multiple engagements:➥ Fractional Contract Role | B2B, SaaSServed as Vice President/Head of Digital, driving transformation within a high-growth organization.Built a scalable, innovation-driven product organization from the ground up, resulting in maximized lead generation and seamless technology integration.Delivered a hyper-cohesive customer journey that improved the entire digital funnel, driving measurable revenue impact.➥ Fractional Contract Role | B2C, B2B Partnered with IT and marketing teams to launch an API-powered app supporting long-term business objectives.Designed a 2-year SEO content strategy across 25 websites, significantly enhancing organic traffic and visibility.Documented critical marketing operations processes and SOPs, ensuring long-term organizational efficiency.➥ Consulting Roles | B2B, B2C, DTCDeveloped trusted-advisor relationships in areas like content strategy, digital marketing, UX, copywriting, branding, omni-channel marketing, and competitive research.➥ Consulting Role | B2C, eCommerceRedesigned a 1,000-page website from foundational levels, transitioning platforms like WordPress and Sitecore to Adobe Experience Manager (AEM).➥ Agency Collaboration | B2B, SaaSSpearheaded the launch of a groundbreaking website using atomic design principles with a flexible component library for long-term scalability.Deployed to 100+ team members, achieving a 90% adoption rate within one quarter.➥ SEO Consulting | DTC, RetailDesigned and executed comprehensive SEO strategies, including content thought leadership, extensive keyword research to deliver content aligned with market demand.

Las Vegas, Nevada, Us

Brought the resort's innovative product visions to life across all customer-facing digital touchpoints; mobile application, websites, booking engine, eCommerce channels and go-to-market strategies.Successes Included:➥Oversaw all digital product launches: from ideation to launch and overseeing the entire product lifecycle. Full ownership of the product roadmap. ➥ Managed a team of highly engaged product marketers, managers, business analysts, and UX professionals. ➥ Built and implemented a Product-led Growth methodology framework. ➥ Leadership & Team Development: Spearheaded the build, growth, and development of the product and design teams, cultivating an environment that emphasizes ambition, data-driven decision making, customer focus, and excellence in delivery.➥ Strategic Vision & Advocacy: Acted as a strategic thought leader, effectively championing customer experience enhancing and revenue impacting initiatives. ➥ Analytics-Driven Strategy: Passionate about leveraging analytics to drive decision-making, instituted a 'Day Zero Analytics Launch Plan' for all features and products launched under my tenure. Ensuring from the inception of any project, they were equipped to measure impact, track performance, and iterate with precision.

Riverwoods, Il, Us

Created the premier platform health strategy across Discover.com to improve website performance.➥ Developed a 1, 2, and 3 year roadmap for Page Speed Improvements (north star goal of <2000 ms) and prioritized speed improvements across all lines of business, scrum teams and stakeholders.➥ Collaborated with executive stakeholders on key Speed Insight considerations and aligned efforts with enterprise vision, business impacts, and strategic value creation.➥ Established Key Performance Indicators (KPIs) and Objects and Key Results (OKRs) for Digital Speed Insights and actioned against them.➥ Built Speed Insights Backlog and disseminated to an array of agile engineering teams and product groups. ➥ Created a full Center of Excellence (CoE) for website performance to evangelize the business value, customer experience impacts, and SEO importance of page speed.

Las Vegas, Nevada, Us

As Executive Director of Product, I was responsible for managing 4 Venetian Casino Resort and Venetian Meetings websites and providing integrated marketing guidance to support Apollo’s acquisition of the Venetian Resort.I defined the vision and roadmap for a range of mobile and desktop products, mapped and optimized the customer journey, and developed a comprehensive and engaging content strategy.Among my accomplishments, I have:➥ Managed marketing and product teams, including: Merchandising/UX, Design, Development, UAT/QA Resources, Revenue Optimization, SEO, Website Analytics, Content, Digital Partnerships, ADA Compliance, and Performance.➥ Directed critical functions encompassing product planning, requirements gathering, documentation, roadmap creation, UAT, analytics, and product iteration. ➥ Created and launched a full User Experience program with moderated and unmoderated consumer research tests across six different business verticals. ➥ Facilitated the development of 9 new products over 4 months.➥ Scaled organic Google rankings from 60K to over 100K. ➥ Owned all aspects of the organic marketing channel (SEO); grew into the largest contributor to the resort’s marketing portfolio.➥ Increased search engine readability to 97% (an industry gold standard). ➥ Launched 400+ SEO pages throughout tenure.➥ Employed a competitive content strategy to achieve 300% YoY growth in search engine rankings and visits.➥ Drove sustained increases in macro and micro conversion rates all revenue generating website areas.➥ Exceeded revenue KPIs by 60%+ for four consecutive years.➥ Established the CRO A/B testing initiative; developed a 400% ROI website testing program. Scaled the program win rate to 34%. ➥ Developed 120 Google accelerated mobile pages, the biggest contributor to mobile traffic.

Las Vegas, Nevada, Us

Directly responsible for the marketing, content, development, and optimization of the brand websites, mobile experiences and other high priority projects aimed at maximizing business objectives and enhancing the digital guest experience for Venetian.com and Venetianmeetings.com. Overseeing the search engine optimization (SEO), content strategy, conversion rate optimization (CRO), accelerated mobile pages (AMP), website process and project management systems, user experience (UX), consumer research, usability testing, development process, and content management systems and their optimization.

Las Vegas, Nevada, Us

Driving the marketing, content, development, and optimization of the brand websites, mobile experiences and other high priority projects aimed at maximizing business objectives and enhancing the digital guest experience for Venetian.com. Overseeing the search engine optimization (SEO), content strategy, conversion rate optimization (CRO), accelerated mobile pages (AMP), website process and project management systems, user experience (UX), and content management systems and their optimization. I joined Las Vegas Sands in 2017, where I managed the Venetian Resort website; I created product goals and KPIs, launched the content plan, and contributed to the development of multi-channel marketing campaigns and go-to-market plans.Here are some of the ways I’ve made positive contributions to business growth:➥ Designed a strategic plan to optimize conversion rates and enhance digital revenue generation.➥ Developed a pipeline of SEO-optimized, relevant, and trending content across 1K+ top website pages. ➥ Launched merchandising opportunities to showcase the most profitable partners and drive incremental revenue from guests.

Las Vegas, Nv, Us

Led the project team that overhauled Caesars Entertainment's 60 corporate enterprise websites including the design, design system, content, component library, user experience, architecture, booking flow, and content management system. ➥ Developed 60 SEO-optimized websites to deliver a differentiated, personalized website experience.➥ Created standardized, scalable web template components that are still in use to this day.As the head of Caesars website team, my goal was to maximize revenue opportunities through effective, data-driven analyses and testing, identify upsell opportunities, promote multi-channel initiatives, increase engagement through loyalty program signup and participation, and elongate length of stay and cross-selling amenities. Key objectives of the digital team:- Focus on achieving the maximum balance between user experience and revenue generating opportunities.- Achieve an active-selling approach through relevant, targeted, quantifiable product placement.- Identify cross selling to increase order size, up selling to increase margins and down selling to clear inventory. - Optimize, segment, and personalize based on results and behavior. - Launched the first personalized offer campaign for the enterprise with a 40% ROI The Merchandising team was also responsible for product management, website updates, content development, strategic product marketing, and supporting customer service through web initiatives.

Las Vegas, Nevada, Us

As Director of Digital Products, I was responsible for leading both creative and technical teams during the launch of online gaming in America. A few marquee accomplishments during my tenure: ➥ Modernized the World Series of Poker website; developed “play for free” and “play for real” casino and poker websites for local and emerging markets, doubling overall SEO ranking in 1 year.➥ Employed organic website optimization to increase revenue by 28%.➥ Scaled non-branded SEO keywords by 220%, resulting in a significant increase in organic traffic.➥ Developed strategic alliances with Middle Eastern and European gaming providers.➥ Administered an $11MM annual budget.➥ Served as Product Owner to launch high-ROI websites and digital campaigns.➥ Launched and scaled a true analytics-driven mentality with adherence and focus on qualitative and quantitative analytical insights. Including usability testing, analytics-backed development updates, and research-driven content initiatives. Spearheaded the creation and execution of the complete online content marketing strategy for Caesars Interactive brands and products. Responsible for maintaining brand consistency and customer centricity across all marketing channels.

Las Vegas, Nv, Us

Responsible for all eCommerce and website marketing initiatives for the enterprise's 71 resorts in 28 countries. Used competitive intelligence, website analytics, demographic information and online marketing best practices to create a unified and targeted eCommerce strategy for the entire company.As the Senior Manager of eCommerce, my team was responsible for:- Website User Experience- Product and Program Management- Product Marketing- Landing Page Optimization- Analytics Reporting and Optimization- User Testing and Multivariate Testing - Site Content: Creation, review and optimization- Search Engine Optimization- Front end and Member area Merchandising/Personalization- Supported Marketing and Customer Service web updates- eCommerce Project Management

Created and implemented omnichannel digital marketing campaigns across multiple countries. Launched 15 performant, conversion-focused websites. Managed all off site and on site search engine optimization projects and maintenence activities. Led a team of freelance writers, website developers, brand managers, UX professionals, SEO firms, and graphic designers. Focused on people, processes, and platforms and was the in-house SME on marketing platforms; keyword research tools, CRM tools, email tools, website content management systems, and marketing operations tools.Worked with hospitality brands including NY Plaza Hotel, St. Regis Residences Division, Trump Hotels, and Las Vegas Sands (Venetian Hotel). Oversaw:- Content Creation- Product Management- Website Optimizations- SEO Performance- Website Analytics- Translation/Localization efforts- Funnel Optimization (booking flow)- User testing - Digital Customer Experience

Herzliya Pituach, Israel, Il

A key member of the Search Engine Optimization and Digital Marketing team. Managed global and localized website launches, from content strategy and SEO to innovation think tank product launches. Started as a marketing analyst -> copywriter -> Digital Marketing Manager. Responsible for:- Product Management- Site Experience- Website Copy- Website Development- Analytics and Testing- Product Development and Planning- Landing Page Optimization Developed an array of new concept, interactive landing pages and microsites. Supported the website development team on all major changes and initiatives to corporate enterprise sites.

Masters Certificate, Digital Transformation Certificate

Master Certificate, Data Analytics

Bachelor Of Arts, Communications, International Business