Ellen Kramer Email & Phone Number

Greater Denver Area

Denver And Boulder Colorado

For companies that seek clarity and engagement around that ideal prospect, Funnelcake promises sweetened customer value and performance throughout the purchase funnel. From leads to loyalty, we are goal-focused marketing leaders who specialize in the discovery, creation and action of relevant data that optimize revenue. Whether you are B2B or B2C and want.

Greater Denver Area

As an executive coach and consultant with SOLID, Kramer shared years of growth-focused corporate and start-up marketing leadership with CMOs facing marketplace, organizational or board challenges.

Denver

• Entered another Steve Case venture with a CEO/CMO replacement scenario at this fledgling 1-yr old startup and successfully grew leads as resources were squeezed. Quickly studied luxury vacation trends, consumer.
• Tripled qualified leads in just 5 months
• Established significant new partnerships that drove awareness and acquisition
• Led consumer insights and database development to determine segmentation, consumer approach and strategic opportunities for the business/industry

Dallas/Denver

• Drove customers and revenue to the remaining 800 Blockbuster stores and By-Mail business coming out of bankruptcy on behalf of Dish Corporation. Accomplished results in the face of significant corporate and marketplace.
• Developed and grew a new marketing team to overcome significant obstacles to sustain stores
• Generated hundreds of thousands of new and lapsed customers/visits and over a billion earned impressions - in just 9 months launched 35+ new marketing initiatives to drive store traffic and by-mail customer acquisition.
• Led consumer insights and database development to determine customer approach and the future of the business.

• Turned the tide of sentiment towards Quiznos through PR, non-profit relationships, franchise owner communications and social media.
• Contributed significantly to product development on management committee through concept development, food tastings and marketing strategies.
• Spearheaded a public relations and digital marketing strategy to introduce new restaurant programs, transform brand sentiment, and address public challenges in a tough competitive environment and weak economy.
• Led crisis communications and motivated high performance among franchise owners
• Launched the Quiznos Pro Challenge Professional Bike Race by forging extensive public and private partnerships, media relations, promotions, P&L management.

Aggressive, passionate results-focused professional equipped with an extensive track record of providing strategic vision and leadership of creative services and marketing to drive profitable growth and achieve significant marketplace impact for startup companies as well as such high-profile companies as AOL, Time Life, and USA Today. Offers demonstrated.

• Connected businesses to their customers and employees through prepaid MasterCard and Visa cards to motivate behaviors. Defined and re-launched the brand. Coordinated broad-based public relations strategy and campaigns..
• Spearheaded a public relations and marketing strategy to introduce new program functionality, transforming a complex portfolio of products and services into a simple, accessible brand position that differentiated.
• Drove a 600% increase in qualified leads in less than 12 months by introducing “cost per” focused lead generation through extensive multi-channel direct marketing tests.

Breckenridge, CO

• Set the standard for all direct marketing efforts, leading 50+ marketing strategy, operations, and production staff to meet aggressive quarterly targets for AOL membership/revenue growth. Controlled an annual marketing.
• Initiated and led marketing efforts which were recognized as the #1 contribution to AOL’s phenomenal, profitable market growth, increasing net domestic membership by over 19 million and delivering $3B+ in annual net.
• Introduced the concept of a prospect database and new market development/modeling to maximize ROI; initiated new sources of registrations, such as airline distribution, kiosks, and door-to-door sales.
• Evaluated international joint ventures to determine strategic market potential and efficiency for AOL Latin America, Canada, and Japan.

Denver, Colorado

Directed the media planning and operations of 11 media managers for 75 mailings annually (quantity 50 million) for Books, Music and Video divisions. Optimized file and list use among product marketing directors for maximum profit. Trained and developed staff to coordinate database development and modeling efforts with statisticians, develop new name.