Ellen Lafferty Email & Phone Number

Richmond, Ca

• Manage and execute world wide tradeshows: event staff meetings, budget preparation, pre-event logistics, exhibit design, production of promotional materials, shipments, on-site coordination, company representation, sponsorship deliverables, overachieved lead goal numbers• Search, negotiate, contract hotel room blocks, meeting rooms, sponsorships, F&B, and excursions• Support all facets of corporate events ranging from 100 – 500 attendees• Research trade shows, exhibitions, conferences, sponsorship, and speaking opportunities

San Francisco

• Compiled and created contact list for annual fundraising event and maintained weekly reports• Created final reports for annual fundraiser event – attendee, auction, donation• Supported team with logistics on-site at event

• Coordinated calendar - 100 global annual events: 6 industry library trade shows, 4-6 custom events, 50-60 trade shows, 30-35 user meetings, 15-20 speaker sessions, 1 worldwide user conference• Acted as point person for 6 international offices to schedule, coordinate, produce events• Produced both planning and execution of marketing, logistics and operations for events • Conducted venue selection and negotiated contracts with hotels, restaurants, meeting space• Facilitated communication with internal staff, venue management, show designers, caterers, AV and contractors to ensure efficient operation of event on-site• Supervised both internal and external teams on all phases of event• Created post-show reports and delegated follow-up with senior management• Selected/Purchased all gifts, giveaways, and promotional items for customers, prospects, employees• Initiated/Supervised new and well-received 20x20 booth design/production for use at trade shows• Devised promotional “welcome” kit for customer sites with new directors or coordinators• Reviewed, approved and purchased media campaigns for corporate, product, and event branding

Larkspur, Ca

• Sold event sponsorships, boosting average exhibitor revenue• Supported sales and marketing staff

San Francisco, Ca

• Developed strategies for revenue growth with sales, marketing, and conference staff• Evaluated and improved client and prospect marketing materials• Compiled sales revenue and client collection reports for all conferences and seminars• Implemented new billing processes increasing efficiency and enhanced customer service • Led sales team during events to ensure proper contracting of new and existing clients for future events - booth space/sponsorship contracts revenues ranging from $500,000 - $4 ml

Berkeley, Ca

• Managed daily interactions with 35+ client publishers• Scheduled and coordinated over 35 marketing meetings for twice annually• Created and maintained sales materials for 80 publishers• Prepared and compiled proposal packets for prospective clients• Represented company at industry trade shows

Hayward, Ca

• Handled daily administrative operations of distribution center • Supervised office and warehouse personnel • Purchased office and warehouse supplies from vendors• Acted as liaison with corporate office for all communication and requests

Bachelor Of Arts In Fine Arts, Magna Cum Laude, Fine Arts

Bachelor'S Degree, Fine/Studio Arts, General