Ellen Lafferty Email & Phone Number

Richmond, CA

• Manage and execute world wide tradeshows: event staff meetings, budget preparation, pre-event logistics, exhibit design, production of promotional materials, shipments, on-site coordination, company representation.
• Search, negotiate, contract hotel room blocks, meeting rooms, sponsorships, F&B, and excursions
• Support all facets of corporate events ranging from 100 – 500 attendees
• Research trade shows, exhibitions, conferences, sponsorship, and speaking opportunities

San Francisco

• Compiled and created contact list for annual fundraising event and maintained weekly reports
• Created final reports for annual fundraiser event – attendee, auction, donation
• Supported team with logistics on-site at event

• Coordinated calendar - 100 global annual events: 6 industry library trade shows, 4-6 custom events, 50-60 trade shows, 30-35 user meetings, 15-20 speaker sessions, 1 worldwide user conference
• Acted as point person for 6 international offices to schedule, coordinate, produce events
• Produced both planning and execution of marketing, logistics and operations for events
• Conducted venue selection and negotiated contracts with hotels, restaurants, meeting space
• Facilitated communication with internal staff, venue management, show designers, caterers, AV and contractors to ensure efficient operation of event on-site
• Supervised both internal and external teams on all phases of event

Larkspur, CA

• Sold event sponsorships, boosting average exhibitor revenue
• Supported sales and marketing staff

San Francisco, CA

• Developed strategies for revenue growth with sales, marketing, and conference staff
• Evaluated and improved client and prospect marketing materials
• Compiled sales revenue and client collection reports for all conferences and seminars
• Implemented new billing processes increasing efficiency and enhanced customer service
• Led sales team during events to ensure proper contracting of new and existing clients for future events - booth space/sponsorship contracts revenues ranging from $500,000 - $4 ml

Berkeley, CA

• Managed daily interactions with 35+ client publishers
• Scheduled and coordinated over 35 marketing meetings for twice annually
• Created and maintained sales materials for 80 publishers
• Prepared and compiled proposal packets for prospective clients
• Represented company at industry trade shows

Hayward, CA

• Handled daily administrative operations of distribution center
• Supervised office and warehouse personnel
• Purchased office and warehouse supplies from vendors
• Acted as liaison with corporate office for all communication and requests

Bachelor Of Arts In Fine Arts, Magna Cum Laude, Fine Arts

Bachelor'S Degree, Fine/Studio Arts, General