Ellen Cox Email & Phone Number

Austin, TX, US

Atlanta, Georgia, US

• Migrated 22 legacy website properties into new consolidated Bonterra website Q4, 2023; included leading a team of three agencies and coordinating efforts among over 35 internal stakeholders and team members
• Lead partner agency to define, design, and develop new consolidated Bonterra website
• Trained team of content and project marketing managers to build pages in Drupal CMS
• Expanded web team to enable more robust conversion rate testing capabilities; lead to 14 A/B tests and 46% win rate (vs. industry average 30%) in first half of 2023
• Planned and lead multiple team learning sessions to successfully prepare for GA4 ahead of Google’s transition July 2023
• Devised, documented, and launched agile sprint process for web team to prioritize and manage work using Wrike project management platform

• Assumed management responsibilities for the Bonterra web strategy and production team in Q2, 2022
• Worked with senior leadership across marketing teams and managed partner agency relationship to plan and launch new microsite as part of larger Bonterra brand launch in March 2022
• Presented new Bonterra microsite and high-level strategy to nearly 1K Bonterra employees as part of brand launch activation efforts
• Conducted in-depth website audit of Social Solutions site inclusive of results performance and structure, technical performance, user experience, conversion, content, SEO and competitor analysis to drive strategic.
• Created new product page templates in WordPress CMS and led team to create and launch expanded product page presence within site as part of efforts to increase traffic and conversion rate
• Partnered with agency to clean up Google Analytics and Google Tag Manager to ensure accuracy of site performance insights

Jacksonville, FL, US

• Established, compiled, and presented recurring quarterly, monthly, and ad-hoc web performance insights, analysis, and strategic recommendations to senior stakeholders using Adobe Analytics and PowerPoint
• Facilitated and managed web redesign and execution for the Government, Partner, and Worldwide Network sections of website; included collaboration with external agencies, internal UX designer, and stakeholders
• Optimized web production process for weekly podcast episodes to cut average production time from 7 to 3 business days
• Launched multiple, quick-turn COVID-19 articles and campaign pages at the start of the pandemic; among top organic traffic drivers for the Third-Party Risk and Compliance business unit in 2020
• Prioritized and managed web production efforts using JIRA and Trello project management software
• Collaborated with peers to develop and deliver training and documentation to enable marketing team members to self-publish web page content using AEM (Adobe Experience Manager)

Austin, TX, US

• Coordinated in-person session aimed at expanding knowledge of YouTube advertising best practices for T3, clients, media partners and Google; included T3 preparation and presentation of nine video creative concepts
• Developed and launched new app marketing creative across seven new media platforms in six months
• Managed creation of a creative playbook to streamline upfront concepting efforts and reduce length of project timelines
• Facilitated development and implementation of audience personas, user journeys and strategic messaging frameworks to inform creative campaigns; included primary and secondary research as well as stakeholder.
• Lead strategic and creative thought leadership initiatives to deliver against client business objectives

Austin, TX, US

• Which Wich, Inc., NRG Energy, General Growth Properties (GGP), Capital One Financial
• Assumed strategic and day-to-day account leadership of Capital One social and display credit card acquisitions in January 2016
• Mobilized agency volunteers to successfully execute Capital One Spark’s 2016 SXSW #SecretSauce activation, including small business outreach, program overview communication, materials delivery and seeding social posts.
• Managed a team of social and content strategists to synthesize, develop and present a social content strategy for Capital One Commercial Bank clients and senior leadership, which generated increased business.
• Closely partnered with senior producers to lead the strategic design, development and launch of the GGP shopping malls app by fostering communication and collaboration among clients, external partners and T3 team.
• Managed financial responsibilities with minimal oversight, including preparation and communication of monthly invoices and weekly budget tracking for GGP and Capital One clients

Austin, TX, US

• JPMorgan Chase & Co. - Chase Card Services Loyalty Program, Which Wich, Inc., NRG Energy
• Initiated and managed over 80 projects including both run of business and new, strategic opportunities
• Collaborated with senior analysts, creative teams, and the associate account director to lead and recommend strategic e-mail and other digital communication for the Chase Card Service Loyalty marketing program
• Increased efficiency of weekly client management and large-scale strategic projects through development of optimized project status documentation, digital asset libraries, and asset tracking systems
• Assumed account executive responsibilities for NRG and new client, Which Wich, Inc. in March 2014
• Contributed to T3 culture through coordination of Chase team social events, volunteering at the 2013 and 2014 SXSW interactive recruitment fair, and participation in the agency kickball team

Austin, Texas, US

• 2016 Austin Canvas Auction Night (ATX CAN)
• Refined and executed pick-up and drop-off logistics and communication for the second annual ATX CAN fundraiser, which resulted in 30 art submissions from area advertising agencies and artists
• Orchestrated nine T3 canvas entries, more than any other participating agency, by securing sponsorship from human resources and organizing a creative work session with agency volunteers; submissions resulted in over.
• Promoted ATX CAN via internal communication systems at T3, which resulted in nearly a 30% increase in T3 employee attendance over previous year2016 American Advertising Awards
• Enlisted 15 AD2ATX volunteers and organized coverage during the event
• Ensured AD2ATX promotional presence at the Digital Touch Systems interactive booth through creation and management of a creative production schedule

Austin, Texas, US

• 2015 Austin Canvas Auction Night (ATX CAN)
• Devised and executed pick-up and drop-off logistics and communication for the inaugural ATX CAN non-profit fundraiser, which resulted in 30 art submissions from over 15 agencies and artists
• Secured local voice talent to serve as the auctioneer during the event
• Orchestrated seven T3 canvas entries, more than any other participating agency, by securing sponsorship from human resources and organizing a late-night creative session with agency volunteers2015 American Advertising.
• Enlisted 12 AD2ATX volunteers and organized coverage during the event
• Coordinated with American Advertising Awards organizers and AD2ATX board members to provide social coverage from AD2ATX channels

Austin, Texas, US

• Austin Independent School District 2011 Teacher of Promise
• Developed and taught standards-based lessons designed to increase student achievement in sixth through eighth grade classrooms through collaboration with veteran teachers across grade levels, subjects, and teams
• Mastered engaging presentation skills with ability to maintain a strong, professional presence and control of an audience
• Coached girl's volleyball 2012 season and assisted with other extracurricular activitiesCourses Taught:
• 6 - 8th Grade Math Electives (Remedial Math)
• 7th and 8th Grade Pre-AP and On-Level Math

London, Greater London, GB

• Procter & Gamble - Crest Toothpaste and Scope Mouthwash
• Coordinated, attended, and reported on all Crest Toothpaste and Crest North America agency presentations
• Analyzed and distributed competitive alerts, instructed media traffic, prepared monthly share data reports, developed and maintained timelines, managed regulatory and network clearance requests, and initiated job.
• Prepared and presented the winning campaign pitch with team of peers for New York State Tourism clients in an internal agency competition at Saatchi & Saatchi
• Transitioned with the Crest and Scope accounts to Publicis New York, prepared historical Crest information for expanded team, and assumed assistant account executive responsibilities for Scope Mouthwash

Marietta, OH, US

• Developed winning Tamarack Best of West Virginia request for proposal, researched and developed environmental claims for Simonton Windows, produced and edited PR articles for tourism accounts, and conducted Fypon brand.

Austin, TX, US

• Norwegian Cruise Line (NCL)
• Researched, developed, and validated NCL advertising claims, value callouts, and competitive alerts
• Prepared client Q2 analysis presentation, attended client meetings, compiled weekly industry news briefs, and initiated job openings