• Participated in annual marketing planning, including strategy development and budget planning. Analyzed lifestyle trends and consumer behavior to provide strategic recommendations for enhancing brand awareness and market share.• Tracked store sales performance, planned seasonal product events to align with marketing strategies and inventory needs, and coordinated product transfers between store and factories.• Managed content editing and promotion for Instagram and RED accounts, interfaced with RED influencers, collaborated with social media partners like VOGUEplus and ShanghaiWOW, and updated media seed lists.• Projected and led the 2021 WS Christmas Market event, coordinated with design, operations, and other departments. Attracted over 1,500 attendees and gained 500+ social media followers (WeChat & RED), resulting in a 20% increase in retail revenue.