Ellen Mcgran Email & Phone Number

London, On, Ca

Communications:Development and execution of marketing and communications strategies to further BIA objectivesWrite variety of content to support communications and marketing efforts, including newsletters, website copy, brochures and press releasesArticulation and communication of key messages about the organization, its members, and the HPBIA's community partnersManage social media content and copy across all platformsPlan, deliver, and execute 10+ BIA programs and initiativesMaintain brand standardsEvents & Activations:Develop, organize, and complete high-quality grant proposals and funding applicationsPlan, deliver, and evaluate special events and sponsorship opportunities, including the Hyde Park Christmas Market, Easter Scavenger Hunt, PondFest, Hyde & Seek, and Picnic on the PondWork with community partners to ensure delivery of quality events that reflect the mission of the HPBIA and improve perceptions of our main street.Coordinate logistics, finances, venue, preparation, planning, and closeout of eventsApplied budget frugally to ensure no cost overruns and timely payment of support staffAdministrativeCreate & deliver monthly analytics reports to the Board of ManagementSet benchmarks, and develop long-term planning for BIA initiativesImplement beautification projects throughout Hyde Park, including upgrades to the Hyde Park Village GreenAdvocate on behalf of membership concerns brought to the BIAOversee project planning & delegate responsibilities to other employees

In addition to the role of a Digital Service Squad Member, I am responsible forPromotion and marketing of the Digital Service Squad and Digital Transformation Grant within the London and surrounding areas, through communications and marketing efforts, including newsletters, website copy, brochures and press releasesPromotion and marketing of the Digital Service Squad through existing partnerships, and establishing new community partnershipsManaging a team of 3 Digital Service Squad MembersInterviewing, hiring and onboarding of DSS members to the London SquadAssign tasks to internal teams and assist with schedule managementCreate and maintain comprehensive project documentation, plans and reportsEnsure standards and requirements are met through conducting audits of team member workDevelopment and execution of marketing and communications strategies to further the DMS London Team objectivesLiaise between all London BIAs, Ontario BIA Association and Digital Main Street administrative staff

London, Ontario, Canada

On board small businesses to Digital Main Street, and determine business goals and how digital tools/technology can assist them in meeting their goalsAssist the business owner in identifying their first priorities and the first digital tools/technology they want to use.Train business owners in content creation, content management and communications best practicesCreate content strategies and content calendars for business owners to followEducated through presentations on technological trends.Consulted and conducted audits for small business owners on their SEO, website, digital ads, and social media. Managed multiple clients simultaneously in various stages in their digital learning to increase their digital skillset by 100%.

London, Ontario, Canada

London, Ontario, Canada

London, Canada Area

Master Of Media, Journalism & Communication

Bachelor Of Arts (Ba), Honours Specialization In Media, Information, And Technoculture

Ontario Secondary School Diploma