Ellen Hawks Email & Phone Number

Austin, Texas, United States; Riyadh, Saudi Arabia; London, Uk; New York, Ny

At GoldenPoint, I’m part of a team of consultants working to connect high-growth companies across the U.S. and Middle East with international investors seeking strategic opportunities. As a cross-border consultancy, we bridge cities, industries, and capital on a global scale, enabling businesses to attract and secure vital international funding.Our team provides tailored consulting to empower local companies and give foreign investors the confidence and resources they need to invest locally. We facilitate impactful partnerships that drive economic growth, foster innovation, and advance international business relationships.

Austin, Texas, United States

• Directed the marketing, communications, public relations, digital strategy, brand strategy, and advertising for the organization.• Consulted executive leadership on challenges and opportunities for growth and improvement.• Developed and implemented strategies for special initiatives to accomplish critical business goals and improve areas such as change management, organizational effectiveness, and vision alignment.• Generated a customer-centric approach to strategy and events, serving as expert on customer insights and value proposition.• Designed and enhanced customer experience and journey, ensuring consistent, positive interactions across all digital and physical touchpoints.• Increased innovation and collaboration across the organization by building new creative processes and cross-functional teams.• Provide senior direction and management of the creative departments.

Austin, Texas Area

• Led the development and execution of all marketing communications strategies. • Directed brand strategy and management, ensuring consistency in messaging across all channels.• Oversaw digital presence and marketing, including digital advertising, content delivery, social media, and the website.• Set content and creative direction for all marketing and communication materials, supervising team of creative professionals.• Handled public relations, crisis communications, and internal communications as needed.• Managed team of video producers, graphic designers, copywriters, and project manager.

Austin, Texas Area

• Developed and executed communication and marketing strategies for all church-wide channels, managing integrated plan of multiple campaigns with clear prioritization based on business objectives and values• Provided creative direction and brand management for all communication and marketing materials• Directed innovation, content, user-experience, and reporting for all digital channels, experiences, and websites• Managed internal clients relationships, translating complex ideas, projects, and objectives into compelling and effective visuals and messaging• Collaborate and consult internal clients on marketing communication strategies and best practices• Supervised a team of communications and creative professionals providing guidance, support, and mentorship to foster creativity and growth.

Austin, Texas, United States

• Built and directed annual communications strategy and plan, providing content direction, strategy, and planning for all channels including social media, print, web, event and weekend services• Directed innovation, content, user-experience, and reporting for all digital channels, experiences, and websites• Collaborated with Creative Director on branding and creative media initiatives• Established department's processes, systems, documentation and standards for all projects• Managed internal clients relationships, collaborating with department leaders to understand their objectives and provide them effective solutions.• Translated complex ideas, goals, processes and systems into clear, actionable plans and project deliverables• Managed content and project team, including the Copywriter & Content Strategist and Communications Coordinator

• Leads special projects for the Communications team working directly with ministry leaders, staff and volunteers• Provide consistent leadership and project management for both large projects, day to day and weekly projects• Work with ministry teams on approved projects to help with maximum impact and effectiveness• Establishes effective processes, systems, documentation and standards for Communication team to use for all projects• Shares and trains communications team on latest project management techniques and tools• Defines tools and process for performance reporting with metrics and analysis (Ex: Website analytics, ministry initiative measurement goals, etc.)

• Pitch ideas and promotional techniques for communication strategy• Research leads, coordinate interviews, and help produce videos to distribute on multiple platforms• Edit design and layout of new websites• Create and edit content for new websites• Update web content to keep information current and monitor site daily to proofread and edit copy• Report on web and social media successes regularly using analytics• Create content and manage its distribution on key social media platforms (including Facebook, Twitter, Instagram, Google+) and engage with our social community• Innovate new, creative ways to use social platforms and digital content to tell stories and interact with the audience

Austin, Texas Area

• Create content and manage its distribution on key social media platforms (including Facebook, Twitter, Instagram, Google+) and engage with our social community• Experiment with new social media tools to expand HCBC Austin's audience• Update web content to ensure most current information is present• Monitor website daily to proofread and edit copy

• Assist in development of communication strategy and public relations for athletic teams• Conduct interviews with athletes and other individuals of interest or impact on the athletic programs• Develop, write, and edit news releases on athletic events for gohatters.com• Contribute to social media effort (Twitter, Youtube, Text Caster, etc.)• Research team, player, and program information (i.e. statistics, records, trends, and other key facts)• Edit action photos in Adobe Photoshop and upload them to athletic website• Generate live score updates and html for matches using the programs Statcrew and Filezilla• Nominate Stetson sand volleyball players for Atlantic Sun Pair of the Week

• Meet with partnering representative to plan the events and promotion• Organize additional staff involvement and shared vision for recruiting• Implement promotional strategies, prepare and manage recruitment events

Lampe, Missouri

• As Counselor, supervised, coached, and mentored 12 girls per week (ages 13-17) at one of the largest and oldest Christian athletic camps in the nation. • As Unit Coordinator, directed, advised, and trained counselors to successfully fulfill their roles as counselors.• As Volleyball Head of Sport, planned, executed and oversaw daily training for Volleyball Specialty, functioning as head coach with a team of assistants to develop high school volleyball players.• Additional responsibilities included: individual and group motivation, conflict resolution, office administration, management of daily schedules for campers, ensuring safety and responsible behavior, and teaching additional sports of sailing and archery

Bachelor Of Arts (B.A.), English & Communication Studies

Activities and Societies: NCAA Division One Volleyball, Phi Eta Sigma National Honor Society, Fellowship of Christian AthletesMinor.

Bachelor Of Arts (B.A.)