Ellen Mullings Email & Phone Number

Atlanta Metropolitan Area

In-Group Hospitality

Residence Inn Washington Capitol Hill/Navy Yard

- Created and implemented sales and marketing strategies while overseeing and developing the sales and marketing team and support staff.- Develop and execute strategies to maximize revenue streams from all aspects of the hotel.- Oversee eCommerce and digital marketing strategy including business planning, content strategy and development, promotional campaigns, customer service, search engine optimization, search engine marketing, digital advertising, retargeting, metasearch & OTA strategy and social media.-Service hotel creative needs for all marketing collateral, print advertising and digital ad creative layout and execution (primarily using Adobe Photoshop & MS Publisher)-Develop and oversee online management reputation strategies for best practice hotel response and overall online guest interaction (TripAdvisor, Google+, Facebook, etc.)-Manage all aspects of eCommerce analytics and disseminate relevant information to team members, executive leadership and hotel points of contact-Maintain comprehensive knowledge of Marriott and Starwood marketing brand standards and pull through hotel brand initiatives to the individual property level.-Liaise with Marriott and Starwood brand leadership to escalate franchise-level marketing needs and better apply brand marketing initiatives to franchised hotels.

Residence Inn Washington Dc - Capitol

- Exceeded personal sales goals over 120% per quarter, through relationship development within the market.- Successfully created and managed social media content to Facebook and Instagram accounts to attract bookings and generate traffic to the hotel’s vanity sites.- Trained and developed sales coordinator support positions.- Implemented an immensely successful relationship between the sales and operations team to ensure exceptional client relationships.- Participated in Networking Events, Tradeshows, Client Presentations and other marketing events to promote the property and portfolio.

Baltimore, Md

- Forged partnership with local businesses and convention and visitors bureau contacts.- Successfully created and implemented marketing strategies through our annual business plan and consistently exceeded revenue goals- Oversaw eCommerce and digital marketing strategy including business planning, content strategy and development, promotional campaigns, customer service, search engine optimization, search engine marketing, digital advertising, retargeting, metasearch & OTA strategy and social media.-Implemented creative marketing collateral and online content. -Developed and oversaw online management reputation strategies for best practice hotel response and overall online guest interaction (TripAdvisor, Google+, Facebook, etc.)-Created and promoted a campaign to market the hotel as Baltimore’s first LEED Gold Certified Hotel.

Beltsville, Maryland, United States

- Successfully recovered relationships with FBI Cyber Division Account & the General Conference (SDA).- Implemented creative marketing and action plans to grown market share within the competitive set.- Led a successful team of Six, including Sales Managers, Support Staff and Convention Services Team. - Worked collaboratively with Revenue Management and Brand Teams to facilitate effective revenue strategies.

Washington, District Of Columbia, United States

- Worked closely with Government Partners within Department of Transportation, Department of the Navy & Bureau of Land Management.- Successfully created and implemented marketing strategies through our annual business plan and consistently exceeded revenue goals-Implemented creative marketing collateral and online content. -Develop and oversee online management reputation strategies for best practice hotel response and overall online guest interaction (TripAdvisor, Google+, Facebook, etc.)

- Created Lesson Plans, Course Structure and Course Enrichment for classes within the Hospitality Program.- Courses taught included: Introduction to Hospitality, Hospitality Sales and Marketing & Front Office Operations.- Facilitated lectures and coursework through both in person instruction and Blackboard’s online platform.

Clinton Maryland

Elementary Education

Education record