Ellen Murphy Email & Phone Number

Texas, United States

Dallas, Tx, Us

Execute email marketing operations for university partners based on best practices while developing and maintaining consumer database and monitoring IP health. Outline and implement initiatives that enhance program productivity and create new growth opportunities. Strategize to generate leads, support student life cycle and retention communications for university partners. Track and analyze KPIs and metrics to evaluate and improve the effectiveness of programs. - Created and achieved demand marketing strategies that fueled sales pipeline and growth of the Nursing vertical via segmentation. Increased marketing leads by 496% and contributed to over a 230% increase in revenue.- Segment database and CRM for direct mail to prospective students. Collaborate with Marketing vertical for messaging. Introduced unique 800#s and URLs for tracking ROI.- Established a data framework that leverages customer behaviors, attributes and insights to boost campaign performance, marketing influenced revenue opportunities and cost-savings.- Introduced dynamic content and coded hero image emails to obtain a 9% increase in recipient engagement.- Delivered a 5% increase in leads through improvement in demand marketing campaign results for the Education vertical through better database list acquisition and data hygiene.- Orchestrated the creation and deployment of automated lead nurturing campaigns that incorporated the right message, at the right time strategy to drive leads through the sales funnel.- Translate top-level business objectives into strategies, and drive tangible growth through email marketing improvements.- Manage 3rd party vendors for email channel.

Tampa, Florida, Us

Execute email marketing strategy and operations. Strategically outline and implement initiatives that enhance program productivity and create new growth opportunities. Track and analyze metrics to evaluate and improve the effectiveness of the program. Work with databases to pull lists and provide analysis on marketing effectiveness by discipline and campaign.- Manage audience segmentation and profile optimization to drive leads through the sales funnel. - Partner with creative agency to produce 60-80 email campaigns per month using a segmented strategy integrated with all online marketing campaigns. Generate 6 million emails to customers per month.- Introduced A/B and multivariant testing.- Prioritize execution strategy based on revenue potential.- Develop and implement a Welcome series program.- Perform market place analysis to attain product goals and strategies and produce results by campaign.- Developed and implemented design of key marketing metrics reports.- Actively work with IT to enhance integration of digital data into our systems.- Analyze sales based on the implementation of new digital programs and compare results to previous quarters and Year over Year (YOY).

Boca Raton, Florida, Us

Developed strategies and executed email program through agency partner and internal creative teams. Implemented email segmentation strategies. Partnered with cross functional teams in Marketing, Ecommerce, Merchandising and Retail.- Provided analysis to the effectiveness of ongoing email marketing campaigns and provide recommendations to increase reader engagement.- Performed A/B testing with dynamic content to increase email campaigns response.- Analyzed and provided guidance on email retention to convert new customers through prospect mailings.

Implement and manage Digital Marketing strategies and Ecommerce for small to mid-size businesses.- Installed Google Analytics on client websites and provided in-depth analysis on key performance indicators. - Instituted email marketing programs to include strategies, design, copy, deployment and analytics. - Project Management of all aspects of Digital Marketing from website development, design and marketing of client websites to email marketing campaigns to search programs.- Established lead / customer segmentation to provide target audience profiles for relevant marketing strategies.- Created natural search optimization programs, incorporating keywords and SEO best practices to maximize best search practices. - Developed web and email based sales funnels resulting in an increase in companies’ revenue.- Reviewed client websites for navigation, content, user flow, design changes and optimization, and provided recommendations.

Developed the marketing strategy for full service email marketing solutions to penetrate American B2B markets. Directed comprehensive email marketing projects to support clients including strategic planning, delivery of data driven email marketing campaigns and analyzing of data. Created databases with customer segmentation for clients to optimize customer information. First point of contact for the client and financial management of the account.- Increased customer base 50% by directing a customized, full service email marketing program to benefit the client.- Recruited new clients, joint venture partners and strategic partners.- Prepared and deliver in-service presentations to end users and decision makers.- Developed content to enhance website and resonate with American B2B markets.- Created a process to drive efficiencies and reduce turnaround time from email campaign concept to email deployment.

Boston, Ma, Us

Managed email marketing campaigns across four brands. Drove the migration from ClickSquare to Epsilon DREAM email marketing platform. Utilized customer surveys to identify and segment customers, enabling customized email marketing campaigns and improved branding message. Analyzed performance of each email campaign and made recommendations to increase deliverability, open rate and click rate. - Developed and optimized customer contact strategies to include long term strategy and short term campaigns.- Collaborated with other teams to ensure a cohesive marketing message across all channels for each brand.- Performed A/B and multi-variant testing to maximize email campaigns response and profitability.- Championed advancement of email capabilities including targeting, personalization and variable template development.

Maitland, Florida, Us

Developed and managed email marketing campaigns for multiple business units. Managed Customer Relationship Management (CRM) program using Sales Force to target and monitor customer acquistion. Implementor of marketing action plan based customer data analysis. Measured effectiveness and implemented plan of action based on data analysis from all email marketing campaigns. - Established email marketing strategies and calendars by customer segment for six business units.- Provided email marketing campaigns during the course of current global expansion in partnership with Leadership Team. - Strategically used Automated/Trigger Email Campaigns to increase throughput.- Project managed the migration from Constant Contact to Silverpop Engage email platform.- Increased conversion rates 3% by creating more effective product proposals.

Managed and edited four Websites to include copywriting for new products, promotions, press releases and customer communications within a Content Management System (CMS). Used data obtained from Omniture to measure and analyze all email and online marketing campaigns to determine effectiveness. Managed email marketing campaigns. Directed landing page layout and optimization through use of multivariant testing and audience segmentation. Online media buyer for various marketing campaigns. Participated in preparation of annual budgets and reconciliation of actuals vs. budget on a monthly basis.- Interactive strategy, development, maintenance and implementation for all email marketing, online marketing campaigns and Websites.- Project Management of all web projects and change controls including new product launches, promotions, customer service and weekly updates for four websites.- Initiated brands into Social Media Marketing on Facebook, Twitter and LinkedIn to add additional revenue stream and build customer loyalty.- Increased ROI on Online Media Campaigns 36% Year Over Year (YOY) by introducing a Leadback program.- Established an email marketing calendar by customer segment for two brands increasing conversions by 27% and 34% respectively.- Reduced costs $250K annually and increased speed to market by migrating all Website editing to an internal resource. Resulting savings reduced cost per acquisition by 28%. - Supervised search engine marketing campaigns including paid and natural search. Increased SEO conversions 135% Year Over Year (YOY) by creating Search Engine Optimization (SEO) pages and optimizing keywords within Website copy. Increased Pay Per Click (PPC) conversions 42% Year Over Year (YOY) by refining keyword buys in a highly competitive industry.- Oversaw the launch of new online vacation booking system on two Websites.- Created and implemented an Affiliate Marketing program resulting in a record breaking revenue stream.

East Syracuse, New York, Us

Managed and edited four Websites to include authoring literature, promotions, and customer alerts. Directed email marketing program to customer database by segment. Used data obtained from WebTrends to measure and analyze all online marketing campaigns. Performed all buys for online media campaigns. Partnered with internal agencies for creative and media for banner ads. Managed budgets on a monthly basis. - Partnered with Agency for Search Engine Marketing for both paid and natural search.- Project Management of all web projects to include new product launches, promotions, customer service and weekly updates for four websites.- Established the company’s first protocols for designing and tracking responses to email marketing initiatives.- Redesigned company’s main Website to improve ease of navigation for a better customer online experience and reduce customer dissatisfaction. Increased Website traffic by 25%. - Partnered with Information Systems to enhance customer experience with Online Ordering. Increased online sales by 124%.- Played a key role in the redesign of company’s Spanish Website to create a better user experience and create a strong support system for our Hispanic customers. Increased traffic by 320%.

East Syracuse, New York, Us

Analyzed activity by sales source and provided marketing strategy to increase acquisitions by system and on a division level. Conducted post-campaign analysis to determine effectiveness of direct mail programs, commercials, outdoor signage and tracked competitive offers. - Analyzed actuals to budget for Senior Management.- Partnered with senior management to study existing Specialized Sales Team commission structure and implemented new rate structure resulting in an 11% increase in sales. - Active participant on the Customer Care Focus Task Force. Key member in the creation of a retention team to develop procedures on how to keep customers and avoid downgrades and/or disconnects.

Orlando, Florida, Us

Analyzed and measured the success of approximately 80 Marketing programs.- Established forecasts and performed in-depth quantitative analysis for each marketing program. - Designed potential scenarios of marketing programs to accurately predict a program’s profitability.- Reduced collateral damage of approximately $500K by alerting senior management of a program’s shortfall.

Internet Marketing Certification, Internet Marketing

Business

Education record