Ellen Husa Email & Phone Number

Indianapolis, Indiana

Plan and execute all web, SEO/SEM, advertising, SMS and database marketing.Provide training and support to all Chamber departments on digital marketing best practices, analytics, emerging tools and trends.Develop and plan the marketing editorial calendar and related tasks for all event and program campaigns.Oversee the Marketing Manager on all campaign strategy and planning.Review and assist in the design of all email marketing campaigns.Measure and… Show more Plan and execute all web, SEO/SEM, advertising, SMS and database marketing.Provide training and support to all Chamber departments on digital marketing best practices, analytics, emerging tools and trends.Develop and plan the marketing editorial calendar and related tasks for all event and program campaigns.Oversee the Marketing Manager on all campaign strategy and planning.Review and assist in the design of all email marketing campaigns.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Identify trends and optimize spending and performance based on those insights.Brainstorm new, creative growth strategies through digital marketing.Use measurable analytics to identify weaknesses and opportunities.Plan, execute and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identify critical conversion points and drop-off points to optimize user funnels.Evaluate new digital marketing technologies and opportunities to keep the Chamber current. Show less

Indianapolis, Indiana, United States

Plan and execute all web, SEO/SEM, email, print and database marketing for over 50 events Plan social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns and assess against KPI and ROI goalsIdentify trends and optimize digital ad spend based on performance metricsBrainstorm new and creative growth strategies through digital marketingPlan, execute and measure conversion and A/B testsManage and… Show more Plan and execute all web, SEO/SEM, email, print and database marketing for over 50 events Plan social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns and assess against KPI and ROI goalsIdentify trends and optimize digital ad spend based on performance metricsBrainstorm new and creative growth strategies through digital marketingPlan, execute and measure conversion and A/B testsManage and optimize four websites Evaluate end-to-end customer experience across multiple channels and customer touch pointsIdentify critical conversion and drop off points to optimize user funnels Show less

Carmel, Indiana

Champion and optimize the Carmel Clay Parks & Recreation brand and voice online. Engage audiences through managing content, reviews, and digital strategy on external platforms and search engines including Google, Glassdoor, Yelp, Yahoo, Nextdoor and Bing.Strengthen the marketing strategy with research, buyer persona development and customer journey personalization. Create plans and oversee budgets for digital marketing efforts including PPC, SEO, social ads, Google… Show more Champion and optimize the Carmel Clay Parks & Recreation brand and voice online. Engage audiences through managing content, reviews, and digital strategy on external platforms and search engines including Google, Glassdoor, Yelp, Yahoo, Nextdoor and Bing.Strengthen the marketing strategy with research, buyer persona development and customer journey personalization. Create plans and oversee budgets for digital marketing efforts including PPC, SEO, social ads, Google search network and display ads, and email marketing. Update and maintain the website’s content, meta descriptions, readability, focus keywords, SEO titles, accessibility and more. Manage integrated social media, email marketing and SEM campaigns to support SEO strategies. Oversee API integration across internal platforms. Manage media buy relationships and provide recommendations.Conduct usability testing and discovery research, evaluate analytics, analyze competitor digital experiences, perform content audits and evaluate messaging.Research and coordinate the development of a customized mobile app.Design, implement and report on all organization surveys.Connect data sources and create dashboards on iDashboards, a data aggregator.Manage and report on all digital advertising, including social, PPC, display and search ads.Collaborate with the Marketing Content Coordinator to develop and execute social media campaigns.Increase and optimize touch points with members, participants and users, and integrate those findings into the overarching marketing strategy.Develop innovative strategies to increase membership, participation and awareness. Show less

Bloomington, Indiana

Manage all department social media efforts (Facebook, Twitter, Instagram, Snapchat, YouTube) including strategic campaign planning and execution through Hootsuite, posting and monitoring updates, and reporting metricsTrain and monitor over 10 hourly staff on their usage of Recreational Sports' Snapchat account in order to ensure they portray the vision of the organizationCreate and maintain three organization websites using WCMSExecute web content updates to communicate… Show more Manage all department social media efforts (Facebook, Twitter, Instagram, Snapchat, YouTube) including strategic campaign planning and execution through Hootsuite, posting and monitoring updates, and reporting metricsTrain and monitor over 10 hourly staff on their usage of Recreational Sports' Snapchat account in order to ensure they portray the vision of the organizationCreate and maintain three organization websites using WCMSExecute web content updates to communicate registration periods, program dates, special events, etc. Serve as advisor to both the Recreational Sports Sorority and Fraternity Councils, leading monthly meetings Develop, implement, and evaluate various health initiatives and programming determined by each Council including the GREEKtober Group Exercise Challenge, MOVEmber Sorority Step Challenge, and the Hoosier Grail Fraternity-wide Intramural Sports Points SystemAssist in planning and implementation of division-wide special events including RecFest, JB5K Color Run and Celebrate EveryBody Week Show less

Bloomington, Indiana

Supervise and assist all hourly staff in two Campus Recreational Sports facilitiesConduct daily opening and closing duties for recreation buildings including facility inspections and door checks Provide corrective, positive feedback to employees in various program and service areas, up to 20 other hourly staff during any given shift

Bloomington, Indiana

Plan and design extensive layouts for over 10 campus-wide events promoting health and wellness for students, faculty, and staff at Indiana University Collaborate with a team of various Program Directors at Recreational Sports to develop and improve events to best promote and represent the organizationCollect and analyze data from a variety of events in order to track and measure progress from past years

Bloomington, Indiana

Mentor students on writing techniques by reading, editing, and providing feedback on their work

Bloomington, Indiana

Supervise and assist all hourly staff in two Campus Recreational Sports facilitiesProvide corrective, positive feedback to employees in various program and service areas, up to 10 other hourly staff during any given shiftRespond to accidents and incidents as they occur, ensuring the emergency protocol is followedConduct daily opening and closing duties for recreation buildings including facility inspections and door checksRespond to conflict situations… Show more Supervise and assist all hourly staff in two Campus Recreational Sports facilitiesProvide corrective, positive feedback to employees in various program and service areas, up to 10 other hourly staff during any given shiftRespond to accidents and incidents as they occur, ensuring the emergency protocol is followedConduct daily opening and closing duties for recreation buildings including facility inspections and door checksRespond to conflict situations effectively to diffuse tension while enforcing Recreational Sports policy Show less

Bloomington, Indiana Area

Provide customer service to all participants, offering either a solution to concerns or the name of a resource to contact for further assistanceEnhance the participant experience by ensuring participant safety and enforcing all facility policies, including facility access controlRespond promptly to accidents and incidents as they occur while following emergency protocol

Bloomington, Indiana

Prepare in advance for the laboratory period by purchasing and assembling supplies for various food chemistry experimentsEvaluate and provide feedback to lab students on multiple assignments and lab reports

Carmel, In

Trained guests the proper technique on fitness machines at the Monon Community CenterSet fitness and weight loss goals for the participantSold memberships, program registrations, and day passes through the system “RecTrac”

Bachelor Of Science (B.S.), Community Health And Nutrition

Activities and Societies: Alpha Kappa Psi, Indiana University Dance Marathon, Student Association for Nutrition and Dietetics, Mortar Board

Education record