As a consultant, I share my experience using data to uncover opportunities, discover cost saving efficiencies, optimize system integrations, improve and document business processes. In my 20+ years leading IT, Project Management & Marketing departments, I have developed deep expertise in analytics, architecting solutions ranging from marketing spend to operational efficiencies. As an Enterprise Brand Manager, I was responsible for $40+ million in annual marketing spend and introduced marketing attribution discipline and customer data platform segmentation to balance the simultaneous challenges of increasing costs, lifetime value and maintaining a healthy customer file.Additionally, I am an Educator & Wingman at M^2, a network of analytics and marketing professionals solving attribution. I teach the M^2 advanced attribution masterclass and provide guidance to brands that are looking for attribution solutions. I am passionate about helping businesses improve their brand management, marketing attribution, data management, identity resolution, and customer engagement. My mission is to strengthen omnichannel organizations so they can survive and thrive in today's challenging environment, share my deep experience and knowledge and remain curious and forever learning.