Ellen Wilson Email & Phone Number

Led product marketing efforts including Go-To-Market strategy, new product launches, sales enablement, brand and product positioning, competitive intelligence, website redesign, webinars and programming for ClearCompany. ClearCompany is the #1 talent management software suite for mid-sized companies, providing integrated recruiting, onboarding, employee engagement, performance management and talent analytics solutions to help HR teams manage the entire employee lifecycle. Promoted from Director to Senior Director of Product Marketing in February 2021.• Built ClearCompany’s go-to-market processes, new item launch planning and product marketing function from scratch. Led large cross-functional team responsible for internal and external new release communications, readiness plans, sales and launch targets, launch campaigns and product adoption.• Packaged and positioned all ClearCompany new items and product lines. Created sales assets, web content, communications and campaigns to drive awareness, purchase and usage. • Partnered with Product, Sales, CSM and GTM teams to design and launch new products. Informed product roadmap, feature definition, pricing, and launch timing. Successfully introduced +80 new product releases.• Successfully designed and executed the test market and national expansion of a co-branded ADP and ClearCompany Advanced Talent platform that integrates ADP payroll solutions with ClearCompany’s talent suite. • Positioned and launched ClearCompany's AI Source-to-Hire product suite. Performed AI comp intel deep dive evaluating the AI features of 25 competitors. Created AI sales assets, videos, and programming.• Revamped ClearCompany’s brand and creative guidelines and website. Produced all ClearCompany sales enablement materials, product positioning and web content.• Produced product webinars, analyst and investor decks, sales videos, sales decks, and product and CEO presentations for the annual Talent Success user conference.

Toronto, Ontario, Ca

Achievers is a market leader in HCM employee recognition & engagement enterprise software.As Director of Product Marketing, I led a team responsible for GTM strategy, competitive analysis and win/loss, brand positioning, analyst relations, new product launches and content and creative development. I revamped Achievers' brand positioning, messaging and pricing strategy, and developed new sales enablement tools, customer case studies and product features. I defined and executed the go-to-market strategy, and partnered with the Sales, Product and Customer Success teams to increase sales, and drive customer adoption, platform usage, and loyalty.As the interim Head of the Marketing department from March-June 2017 , I led an 8 person team responsible for Demand Generation, Marketing Operations, Content Marketing and Events in addition to Product Marketing.

San Francisco, California, Us

Designed, scaled and commercialized new AppExchange Marketing Program that offered independent software vendor (ISV) partners co-marketing opportunities within the Salesforce ecosystem. Created program infrastructure and execution guidelines. Developed quarterly sales enablement materials, master campaign calendars, account presentation templates, on-boarding materials and best practices guide. Managed relationships with 60+ AppExchange ISV partners. Directed outside agencies and in-house creative team in the development of messaging, digital marketing campaigns and creative (social, email, display ads, retargeting, blog posts) to drive awareness, engagement and conversions.

Us

Launched a direct selling and e-commerce startup that designed and sold a proprietary, branded clothing line for women over 50. Created all brand communications to introduce brand to consumers and the business opportunity to potential independent sales representatives. Produced online and print catalogs, B2B and B2C websites and all POS materials.

San Jose, Ca, Us

Managed large cross functional teams to develop and launch Flip Video camcorder accessories line and the FlipVideo SlideHD. Led product and packaging localization efforts to prepare select Flip Video camcorder products for launch into Europe and South America.

Emeryville, Ca, Us

Developed Holiday 2007 and Summer 2008 Peet's Retail marketing programs, seasonal new products and store level implementation plans and communications to drive retail store traffic in Peet's 300 retail stores.

Berkeley, Ca, Us

Initiated and cultivated strong recruiting relationships and provided active account management for recruiting partners. Coached +150 marketing MBA students annually for success in interviews and job searches and planned and hosted networking events and career development workshops. Provided active account management and recruiting strategy recommendations for +200 corporate recruiting partners.

Emeryville, Ca, Us

Grew revenue over three period from $20 million in 2002 to +$55 million in 2005.Launched and managed all marketing and new business development initiatives for Peet's grocery program, web/catalog business and food service/office coffee program. Successfully ran grocery program from test market to national rollout, increasing store distribution from 200 stores to +2,900.

Developed and managed annual brand marketing plans for the Mother's and Archway cookie brands.

Vevey, Ch

Created brand advertising and promotion plans. Developed new Go-To-Market Strategy that significantly expanded brand distribution.

Oakland, Ca, Us

Worked on Clorox Clean-Up consumer and trade promotion plans, brand and business analysis, and line extensions.

Mba, Marketing

Ba, Government & Education

Education record