Gluten-free baking

Helping companies authentically engage and build exposure using social networks. Needs assessment, comprehensive strategy, outreach, benchmarks and measurement.

Creating art from recycled materials, metal parts, bottlecaps and other found things. Pendants, chimes, welded yard art, bird baths, wall clocks, etc. Also part of Truly Tie-Dye, making and selling tie-dye clothing and accessories. Tie-dye events and parties. Specializing in children's birthday parties.

Helping you flirt with social media platforms to see which ones are a fit for your needs ~ then brainstorming kick ass campaigns to leverage the power of social.*Specializing in brands wanting to reach the Mom Industry, effectively*

Etymotic Research is the world leader of in-ear technology and earphone fidelity.o Development of baseline needs assessment to identify how to effectively reach customers.o Creation of communities and building exposure for Etymotic through engaging the community around the brand. o Development and execution of training sessions as necessary to familiarize Etymotic staff in how to effectively use social media channels. o Establishment of review/giveaway campaign for bloggers (mommy blogs, technology blogs, etc.)o Connecting communities together (automate using share buttons, twitterfeed, etc.)o Exploration of programs such as Adopt-A-Band to build exposure and create customer loyalty.o Establishment of a framework for tracking the results of Etymotic’s social media initiative.

Responsible for evangelizing to partners and customers identifying unique benefits for different possible users of the photobook product. Example: professional photographers, military, scrapbookers, seniors, schoolchildren. o Created a successful blog for the product.o Presented to Martha Stewart at CHA trade show resulting in her inviting me to be on her show and to a successful ongoing relationship with Martha Stewart Living.o Promoted and demonstrated at trade shows: PMA, CHA (Craft and Hobby Assoc.), CES, WPPI (Wedding and Professional Photographers), Imaging USA.o Trained retailers on the profitability of selling and using ZoomAlbums and consumers on how to have fun with their digital images using ZoomAlbum.

IPI is North America’s largest buying group/trade association composed of 550 independent businesses with 750 retail locations operating in both the image capture (photography) and the image archiving industries.o In depth needs assessment for various IPI members stores, online presence and training needs.o Monitoring and participation in company forum for educating and advising IPI members.o Development and execution of training workshops at IPI conference: Getting Started in Social Media, An In-depth Look at Twitter, Get the Most Out of Facebook and Building your Blogging Community.

PNI Digital Media provides software platform for photo products for Costco, Sam’s Club, CVS, Walmart Canada and several smaller retailers.o Creation and management of video blog – http://todaysellen.como Management of twitter account – http://twitter.com/todayselleno Organization and management of reviews/giveaways with blogging community.o Creation of “how-to” videos demonstrating photo gift products.o Participation in online communities to build exposure for product offerings.

o Introductions to potential partners.o Creation and management of twitter account – http://twitter.com/smileboxo On air demonstration of product on Scrapbook Memories PBS talk show.o Interaction in online communities behalf of Smilebox.