Ellen Valentine Email & Phone Number

Aiken, South Carolina, United States

Buyer Voice Insights mines your sales call recordings to provide meaningful, actionable, executive level qualitative research about why buyers are looking for a new solution, what they are looking for, and what they hope to achieve with your products. This is the chance to let the marketing, product, and sales enablement teams understand what is needed to improve win rates and accelerate deals. This work can also help transform your culture from internally-focused guessing to buyer-centric, fact-based strategies. If you have a product like gone.io or chorus.ai, then congratulations! You're well on your way. We use what you've already collected to spot patterns and give your executive team the true voice of the buyer in easy to consume reports.

South Carolina, United States

After a storied career leading marketing for technology firms, traveling all over the world speaking about digital marketing and transformation and helping kickstart IBM's Customer Experience journey, I am thrilled to launch my own consulting practice. I help Marketers and CX professionals get vital initiatives out of their ‘too hard’ pile by working alongside the existing team to make massive progress with strategic projects. Focus areas include:* Buyer Voice Institute - using sales call recording data to produce executive level recommendations* Buyer Research, Persona Development and Application Workshops: conducted through the Buyer Persona Institute* Customer Experience: Crafting transformative experiences for customers using customer Journey Mapping, Process Discovery & Experience Design* Advocacy: Turning tired Case Study and other reactive approaches into proactive, modern Advocacy Strategies rooted with my own proprietary Customer Success Use Case Framework * Product Strategy: Research, Positioning, Launch, Persona Application* Content Strategy: Content Journey Design, Content Development

Orlando, Florida Area

Adele Revella has developed a methodology and framework for understanding buyers’ needs by interviewing actual buyers who have recently finished a purchasing cycle. Instead of marketers having to just talk about their product features or making stuff up about what buyers are looking for, this process and the end deliverable become an indispensable bible for marketing strategy, messaging, product management and competitive advantage. I’ve been sharing Adele’s book highlights in my speaking career for years. Now I get to be part of the revolution: in the trenches building detailed, in-depth personas by uncovering specific attitudes, concerns and criteria that drive customers to choose your company, your competitor or simply stay with the status quo. Leading workshops with the marketers and product teams help clients understand every nuance of their new persona and infuse their marketing efforts with messages that will really resonate with buyers.

South Carolina, United States

I'm the author of Leatherwork School, a comprehensive handbook to producing fine leathergoods. Leatherwork School was released Fall 2018 and has sold in more than 45 countries. You can learn more about Leatherwork School at LeatherworkSchool.comI've traveled all over the world establishing relationships with suppliers, tanneries and other craftsmen. I've also been fortunate to train with first and second generation luxury leathergoods makers in Europe and Asia who have worked at leading brands. I produce the highest level bespoke products for my clients and also teach other hobbyists and business owners how then can design and produce their own leathergoods.

I was recruited to manage all aspects of the Customer Experience for a division of IBM. I also manage two global groups: the evangelist team and customer marketing. To help facilitate improved customer success and retention, I designed a new framework for classifying customers' business use cases so that the sales, support, product management and other groups can better capture and understand customers' expectations, success criteria, key stakeholders and more. This involved understanding customer success key ingredients, building a standard capture mechanism in Salesforce, designing all the training materials and launching this to the new business reps, client success reps and other constituents. The result of the work is that sellers are much more focused on customers' business needs and addressing business goals than just talking about product features and capabilities. Also part of the core team rolling out Gainsight to Customer Success reps in the division. Worked on documenting data integration needs, determining Gainsight CTAs to support various customer scenarios and recruiting the beta rep launch team. Also built new processes to support the 'pipeline to production' phases of the customer journey. Worked with my team to design and launch new onboarding capabilities and content including new collateral, automated email programs, and landing pages. These programs allowed us to fill huge gaps in the initial customer experience. Evangelist work continues (see below) with executive briefings, customer meetings and an aggressive speaking agenda.

Atlanta, Ga

My real forte is briefing executives on what is possible with digital marketing, acting as an executive facilitator to push upper corporate management. The goal of this process is to make them realize that they must understand what is possible with digital marketing and then coaching them on what they need to do to lead digital transformation efforts in their companies. In companies where I get the right people at the table to have these conversations, massive change has happened, new product lines have been created and whole new strategies have been birthed.I also write and speak about digital marketing, marketing organizational strategies, behavioral marketing, marketing automation, digital transformation, email marketing. Topics include industry trends, best practices, and practical application techniques. I am the author of "The Best Practices in Marketing Automation" eBook, and "Building the Dream Team: Staffing Strategies and Organizational Considerations for the Modern B2B Marketing Department". I lead webinars that are often attended by thousands of marketers.

Applied Software is the largest Autodesk reseller in the Southeast, and is a specialist in Building Information Modeling (BIM). Lead strategic business development efforts and marketing for $15M Building Information Modeling (BIM) services provider. Developed strategy and recruited team of 13 subcontractors, then lead team in development of comprehensive federal government proposal for five year BIM services contract award. Applied Software was awarded one of ten national contracts out of more than 100 respondents. Responsibilities include: Email marketing, Budgeting, Website, Event Marketing, User Groups, Market Segmentation, PR, Social Media and Product Marketing.Selected by Society for Marketing Professional Services to be a national judge for the Marketing Communication Awards for the Corporate Identity category.

Responsible for all aspects of marketing for technology recruiting firm. Focus areas included lead generation programs, public relations, and product management.

CAS is the largest provider of CRM solutions for the Consumer Products Industry. Hired by German founders to establish global marketing function. Provided leadership to global staff of seven. Responsible for managing all aspects of marketing including strategic planning, product marketing and marketing communications.

Armstrong Laing is a $12M privately held software company specializing in Financial Analytic Applications.Responsible for both long range strategic planning and short term plan execution. Hired a team of 8 marketing professionals who managed all aspects of marketing. Branded & launched Metify, a web-based planning solution. Overall budget responsibility was $1.5M.

American Software is a $100M publicly traded software company specializing in Supply Chain Management solutions. Responsible for leading a team of 24 marketing professionals managing all aspects of the marketing life cycle. Overall budget responsibility of $2M. Executive owner for launch of new subsidiary, Logility.

Member of core working group which completed Logility Initial Public Offering. Logility solution garnered press coverage in more than 70 publications and was selected by Gartner as the best B2B Internet solution. Led product management function including requirements, priorities and functional enhancements. Sought functional guidance from clients, business partners, prospects and industry analysts to insure solution met requirements.