Creative international marketing and (new) business development professional with 19 years experience in large multinational and entrepreneurial start up environments. Proven success in transforming silo business thinking into integrated and aligned business activities. Concept developer of innovative commercial activation programs with the aim to create repeatable models and support implementation in local markets. Marketing strategy consultant passionate about creative and people focussed industries (fashion, design, entertainment, health...), new technologies and human behaviour. Known for challenging the status quo in a collaborative leadership style. Dynamic, trusted advisor and business partner. Proactive team player known for aligning all stakeholders, creating and sustaining team engagement and for a pragmatic, hands-on approach. Highly agile in changing business context, while balancing out marketing strategy with business priorities.