Provided strategic leadership for the admission, financial aid, and marketing and communications offices. Served as lead enrollment officer for the college collaborating with student success, student life, and academics to ensure a holistic student experience. Led the Marketing and Communications team through the redesign and implementation of new spirit and mascot brand marks, implemented a new brand platform in enrollment marketing and across campus, a revisioning of the website to be launched in 2024, and launched innovative digital marketing efforts at the student level utilizing real-time data. Developed an enrollment plan that guided the marketing, recruitment and retention practices to seek well-prepared students, promote retention to graduation and advance the mission and goals of Allegheny. Worked collaboratively with colleagues across all areas of campus on numerous initiatives including the launch of new academic programs, improving internal communications, increasing the racial and ethnic diversity of the student body and was, an integral part of the development of the college’s strategic pathway plan.

Led the strategic enrollment strategy for the College through management of the undergraduate, graduate, extended and online recruitment efforts; executed institutional and student-centered financial aid strategies and ensured exemplar customer service through our OneStop Student Services office; and implemented responsive and innovative marketing, branding, and communication efforts to increase institutional viability, giving and student enrollment.

Managed undergraduate admission office staff; Oversaw recruitment of freshmen, transfer, and non-traditional student populations; Responsible to meet college enrollment goals and increase academic profile of each incoming class; Oversaw enrollment marketing including print, email, and social media; Collaborated with Student Financial Services on pricing strategies

Direct operations unit of the Art Institute of Boston @Lesley University admission office; Superuser of Intelliworks CRM; Manage and implement electronic and print communication plans; Liaison to marketing department for recruitment publications; Manage admission social media presence; Supervise professional and student employees

Oversee Creative Services area of the Carnegie Communications divisionDirect e-mail programs for all of Alloy EducationProduce editorial content for e-mails and print publicationsManage production processes and supervise editorial staff for magazinesSales territory manager

Direct e-mail programs, Produce content for e-mails and print publications, Manage production processes, Supervise editorial staff, Sales territory manager

Write and send e-mail communication to high school students, Work with college clients on data integration, Produce data reports, Oversee magazine production operations, Support sales staff

Directed operations unit, Performed research, Executed communication plan, Managed recruitment territory

Managed recruitment territory, Transfer and Nursing recruitment coordinator, Served on admission, travel, orientation, and outreach committees

Managed recruitment territory, Oversaw all orientation programs, Served on campus retention committee