Ellen Volf- Van Der Hulst Email & Phone Number

Netherlands

Ellen Volf is the founder of Involfed, the advisory and training business that helps marketers to collaborate more effectively and efficiently with their business partners and hence contribute to business growth. Examples of Involfed projects:- Impactful collaboration with strategic partners from agency select to smooth collaboration- Global Smart Spend and Invest Management Program- European strategy and process & contract optimisation for digital, production, merchandising… Show more Ellen Volf is the founder of Involfed, the advisory and training business that helps marketers to collaborate more effectively and efficiently with their business partners and hence contribute to business growth. Examples of Involfed projects:- Impactful collaboration with strategic partners from agency select to smooth collaboration- Global Smart Spend and Invest Management Program- European strategy and process & contract optimisation for digital, production, merchandising scope- 360 Business Review of x mio spend creative (digital) agencies on the topics: ROAS, operating model, RACI, process optimisation, performance based remuneration and contracting- Developing (Content & Merchandising) Strategic Sourcing and Licensing Strategy incl contracting- Procurement Manager, team & stakeholder development- Optimisation demand management and agency roster in international or multibrand companies- Pitch guidance and implementationExamples of clients:bol.com, de Volksbank, Regiobank, ASN, SNS, Mediahuis, Trunkrs, Danone Global, bol.com, Eneco, NS. Key words: strategy, maximise performance & ROI, business partner and agency roster review, continuous agency roster improvement, Customer Contact/ NPR / Marketing & Communication/ Digital Media, business partner synergy, ROI and collaboration between business silo's, building strategic partnerships Show less

South Africa

Samen met @JasperBronner de taskforce Duurzaamheid in Briefings vanuit de BVA initieren en door duurzaamheid gedreven team van adverteerders en bureaus formeren. In Q4 2024 is er een praktische handleiding beschikbaar voor marketeers om bij aanvang van een opdracht, duurzaamheid in een briefing mee te nemen als onderdeel van de marketing, communicatie en media-inzet.

Utrecht, Netherlands

Strategic Category Management for the multi brands of De Volksbank; ASN, SNS, Regiobank, BLG Wonen. Contract and way of working negotiations for creative, media, content, PR, event agencies. Training of the marketing communication & brand teams on a dedicated and aligned briefing process.

Project support directly for marketing team and interim support for procurement team.Pitch and contract support for e.g. creative lead agency, influencer/ event/ PR/ youtube video/ marketing logistic agencies and website/ campaign content.

Strategic Advisor to the Global Category Lead Advertising and coordinating the EUROMEA Smart Spend Management Program wrt advertising agency fees, content production, PR/sponsoring and CRM; global spend analysis, action plan & develop reporting, initiate Global Marketing Mastermind Group and share best practices to drive synergies, develop TCO savings opportunities (McKinsey Wave “Protein”) and engage the local EUROMEA procurement teams in the business units Early Life Nutrition, Waters, Dairy… Show more Strategic Advisor to the Global Category Lead Advertising and coordinating the EUROMEA Smart Spend Management Program wrt advertising agency fees, content production, PR/sponsoring and CRM; global spend analysis, action plan & develop reporting, initiate Global Marketing Mastermind Group and share best practices to drive synergies, develop TCO savings opportunities (McKinsey Wave “Protein”) and engage the local EUROMEA procurement teams in the business units Early Life Nutrition, Waters, Dairy and Advanced Medical Nutrition. Sourcing and guidance in the review of the Global Agency Ecosystem structure. Show less

Bochum Area, Germany

Optimization of European roster of digital agencies and BTL creative & print in NL; transparency, re-allocation of activities within agency pool, drive ratecard consistency and performance based contracting. Leading EUROMEA source to contract process and develop operating model for promotional rewards for 8 European countries; develop marketing & logistic & sales operating model for branded merchandise, merchandising licensing with high-end brands and contracting.

Rotterdam Area, Netherlands

Professionalization of Marketing & Legal Procurement and building strong relationship with stakeholders and BP Europe Procurement Team in order to work more efficient and achieve better business results. Support in P2P implementation, optimization collaboration and business result for print management (in-store & forecourt marketing material), BTL creative & production (TV/radio/digital), marketing logistic & call center pitch.

Rotterdam Area, Netherlands

Professionalization of the MarCom procurement team (2FTE’s), business alignment, strategic positioning of the procurement department, implementing category management, renegotiate the creative agency contract, media pitch guidance Oxxio and Eneco.

Netherlands

Contribute to the cost reduction program for external consultants; develop and implement sourcing strategy and optimize internal recruitment process of temp labour & consultancy.

Scope of work: • Brands KPN, Hi, Telfort, Simyo, XS4ALL• Subcategories ATL/BTL, media digital, e-DM, PR, sponsoring (approximately 60 M spend);• Supplier relation management for the main suppliers;• Supply chain management; optimization and innovation of supply chain processes, demand management and way of working.Key achievements:• renegotiated advertising and retail execution contract;• synergy in multibrand digital media buying;• 20% cost reduction on… Show more Scope of work: • Brands KPN, Hi, Telfort, Simyo, XS4ALL• Subcategories ATL/BTL, media digital, e-DM, PR, sponsoring (approximately 60 M spend);• Supplier relation management for the main suppliers;• Supply chain management; optimization and innovation of supply chain processes, demand management and way of working.Key achievements:• renegotiated advertising and retail execution contract;• synergy in multibrand digital media buying;• 20% cost reduction on multibrand e-mail campaigning process and contract;• cost reductions on company magazine achieved by efficiency in editorial process and reducing production costs;• aligning multibrand digital media buying;• supplier rationalisation with a balanced roster of agencies as result;• yearly average saving 10% of bottom-line costs with direct positive impact on EBITDA result• internal stakeholder satisfaction survey score: 9.Assignment of the High Potential/ Management Development Program:Transformation of the acquired Telfort procurement team including processin the KPN group. Develop strategy & implement procurement plan, initiatebusiness reviews with top management and engage procurement teams in the transformation. Show less

Strategy, sourcing and process optimization of executive search, recruitment and training. Main projects: renegotiate outsourced KPN Group training contract to Fources, optimization process ESF subsidies, IT recruitment.

Developing and implementing distribution programs including remuneration model for the channels kpn.com and resellers.

Business development of 0800/0900 internet- and call center services. Main accounts Sara Lee/ D.E., Sanoma, Unilever, OVR9292.Sales of Voice& Call, Data/IP, Internet Services. Main accounts: Sanoma, Wegener, Reed Elsevier, Wolters Kluwer, Sara Lee/ D.E., Heineken, Sanoma, Unilever, Airport Schiphol, OVR9292. OIT: 9 Mio

Develop Marketing & sales strategy and implementation to achieve the target of 100.000 ISDN subscriptions.Achieved with the development of retail packages, radio commercials and training accountmanagers.