Ellen Watson Email & Phone Number

Stockholm, Se

SCA changed its name to Essity in June 2017. Manage Tork brand digital communications and campaigns across key markets in North America and Europe• Led team that first developed holistic Tork Search strategy across Organic, Paid and E-commerce platforms. Managed Tork Paid Search campaigns, with budgets totalling $1.3m, exceeding KPIs. • Managed Marketing Automation program and development of Strategy and five-year Roadmap. • Managed the Tork Better Business Center Blog in North America, driving improvement in page views, time on site and cost per click. Managed blog social media and email campaigns.

Stockholm, Se

Managed Digital Marketing strategy for Tork Brand in North America• Increased digital engagement on Tork US website more than 300% in one year, driving traffic from new customers via Social Media and Search.

Appleton, Wi, Us

Responsible for optimizing the customer's experience of the Miller brand across all digital media (corporate site, eCommerce store, mobile, social and email).Achievements included:• Project managed $1.5mm rebuild of MillerWelds.com website in SiteCore/Active Commerce platform, including brand and creative review, product data modelling, stakeholder review, SEO and defining success metrics. • Designed and compiled database for welding product specifications, including more than 200 attributes over more than 3000 skus.• Direct manager of Digital Experience Specialist, manager of MillerWelds.com website

Appleton, Wi, Us

Manage Social Media and CRM programs, with budgets up to $500,000 per year.Achievements include:• Increased Social Media reach by more than 13x over two years, while maintaining target levels of customer engagement, sharing and conversion. • Developed strategy and launched brand pages in new Social Media platforms – Google+ and Instagram; manage Social Media Watch List. • Project managed website launches for exclusive Miller Owners Club and Miller Bucks distributor product registration program, and enterprise Salesforce.com CRM program. • Presented Social Media best practices for industry organizations: Association of Equipment Manufacturers, Gas and Welding Distributor Association

Irving, Tx, Us

Managed consumer websites, email, paid search and SEO, message boards and community management, online surveys for consumer brands, with budgets up to $2m per year. Managed more than 18 external partners. Served as Digital and CRM subject matter expert as part of Global Digital team. Led K-C Social Media Council.Achievements included:• Developed company’s first Social Media Principles and Guidelines and communicated throughout global organization.• Consulted to Depend® Brand on best practices for email and community management, resulting in 10% increase in web traffic over six months.• Using systematic subject line testing, multivariate template testing and reactivation program, increased Pull-Ups® newsletter email open rates by 60%.• Increased Google Daily Impression share for Pull-Ups® branded keywords from single digits to nearly 69%; project managed SEO for Goodnites® website resulting in improved percentage of organic traffic.• Selected agency and project managed redesign of Pull-Ups.com website, resulting in all-time record traffic, and double the expected number of customer requests for branded instructional DVD.

London, London, Gb

Managed client accounts worth $1.2m per year. Managed projects worth between $5000 - $250,000, including redesigns and development using third-party and bespoke software. Developed new business proposals.Clients included: Huggies®, Kleenex® Cottonelle®, and other Kimberly-Clark consumer brands, K-C Professional, Yates garden products, Commonwealth Securities, Broadcast Australia

San Jose, Ca, Us

Managed Adobe’s seven localised web sites. Project-managed major redesign of all sites, involving more than 2000 pages, achieving simultaneous world-wide launch in compressed timeframe. Created and managed two new staff positions.

Mba

Ba, Philosophy And English

Phd, Philosophy

Ma, Philosophy