Ellen Wegner Koch Email & Phone Number

Olathe, Kansas, United States

Kansas City, Missouri Area

Freelance Consultant/Strategist for various companies including: The Cheat Sheet, SPIN! Neapolitan Pizza, Beer Paws, Culture A Day Spa, Louie's Wine Dive, Capwell Communications and more.

United States

Built and maintained simple to complex targeted campaigns, including creative brief development, data selection, oversite of HTML development in email campaign tool, data validation, proofing, and campaign deployment.• Used internal and external data sources and signals to segment, target, and retarget customers.• Acquisition: Lead Management, Lead Nurturing, Sales Promotions, Website Browse and Website/Shopping Cart Abandonment.• Retention: Onboarding/Welcome series, Newsletters, and Renewal campaigns.• Digital adoption: Created and executed campaigns to drive adoption of web-based services.• Led projects integrating external platforms with PlanHub’s CRM (HubSpot).• Provided expertise to Customer Service, Sales, and product team to improve email communication & drive business outcomes.

Napa, California, United States

Orchestrated brand awareness and lead-generation pipeline models and processes while managing internal and external marketing campaigns and programs to drive sales. Increased open rates and CTR by utilizing A/B testing in HubSpot, Mailchimp, and Customer.io.• Increased social media presence by 20%.• Wrote and deployed front-end HTML/CSS updates, including technical SEO optimizations.• Tracked key metrics and developed data models to support strategy across key channels. • Leveraged specific paid channels and DMP tooling to optimize cross-channel performance. • Collaborated closely with Data Engineering to leverage proprietary ML-driven keyword clustering based on coinciding search results to identify content gaps.

Napa, California, United States

Initially hired as a Design and Marketing Consultant and quickly earned a full-time position that progressed from Marketing Coordinator to Marketing Manager during my tenure with Pix.wine.• Designed and deployed email campaigns for the Editorial team. • Coordinated with Trade (Sales) team for B2B marketing outreach email campaigns.• Created mockups and wireframes for the website. • Collaborated with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services.

Kansas City, Missouri Area

Spearheaded market research to identify opportunities, cement strategies, and retain customers in over 18 restaurants across the United States.• Resolved customer inquiries, answered questions, and mitigated risk.• Facilitated the execution and implementation of restaurant marketing and ad initiatives. • Incorporated product changes into marketing messages to drive customer engagement.• Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics. • Researched industry/marketplace trends to develop marketing solutions.• Participated in strategic planning for PR channels, including outreach and crisis management strategies

Greater Chicago Area

Designed and developed premium WordPress training platforms for online courses, certification programs, internal training, masterminds, and membership sites utilizing Memberium and LearnDash.• Revamped strategies and processes to accomplish agency objectives. • Established procedures and quality standards for the company. • Oversaw campaigns with specific focuses to meet client needs and creative visions.• Assembled and addressed technical/design requirements, integratinguser-facing and front-end elements to maintain an effective web presence. • Defined web project scope, estimated costs, and contributed to customer presentations.

Kansas City, Missouri Area

Was the lead creative for 18 Restaurants (in 5 markets), designed email campaigns, e-newsletters, and print design, as well as contributed to creating market strategies to increase sales. • Coordinated local store marketing efforts and led all store events. • Prepared files for press and worked with all printing vendors. • Executed menu redesign, including banners, carryout and POS menus, and training manuals.

Olathe, Kansas

I began my design career at TVH developing 2,000-page catalogs, fliers, posters, and greeting cards to promote company products from concept to completion.• Formulated the art direction and creative direction for the 2013 Ad Campaign. • Contributed to the 2012 and 2013 interior redesign, which included working within a budget, coordinating contractors, and coordinating marketing materials.• Created designs and collaborated with the technical team to complete projects.

Kansas City, Missouri Area

I created and edited advertisements for the magazine.

Kansas City, Missouri Area

Generated new and fresh ideas for clients, attended client meetings all the while gaining real world design experience.

Lawrence, Kansas Area

Designed and put together the website for the Schiefelbusch Speech-Language-Hearing Clinic at the University of Kansas using my skills in Dreamweaver and HTML codes.

Associates Of Applied Science, Graphic Design

Activities and Societies: AIGA

Bgs, English

Activities and Societies: Gamma Phi Beta