• Audit existing marketing efforts for both growing and established businesses, providing strategic recommendations, inclusive of branding, social media integration, improved SEO, and analytics• Develop comprehensive marketing plan, outlining objectives, scope of work, budgets, estimates, and timelines

• Selected from a competitive applicant pool for this eight week immersive program. Startup Institute helps individuals to develop the skills, mindset, and network to be high-impact at a high-growth company.• Relevant coursework: HTML + CSS, jQuery, Javascript, User-centered design, Rapid ideation, Navigation and flow, Typography.PROJECT: Partnered with company SessionM to improve the user experience of features in their iOS app, mPlaces.AWARDS:Won 3rd place in IdeaHack Hackathon, providing a comprehensive solution inclusive of user research, branding, and tech solutions, for a high-growth company to implement, with the goal of improved consumer retention and acquisition.Team Members: Ellen Wong, Daniela Funaro, Caroline Burke, Jorge Herrera, Rachael Burger

• Freelance Digital Producer for clients such as Timberland and Panera• Oversaw the design and development of interactive advertising and social media initiatives, such as Facebook apps, contests, website redesigns, microsites, and OLA• Led projects through rebranding efforts, user experience / visual design development, technical build, and QA/testing, from inception to completion

• Managed designers, copywriters, and developers during the concept, development, and implementation phases of websites, microsites, banner ads, email campaigns, and iPhone applications• Worked proactively and reactively with time-sensitive projects for client such as PRODUCT(RED), Cadillac, Hummer, TIAA-CREF, and Palm, garnering appropriate internal and client approvals, ensuring projects were delivered on time and within budget

• Assisted Senior Account Director with client communication• Researched media opportunities and conduct competitor analysis for clients, including Frangelico and Goodman Fielder• Assisted in development of creative concepts and creative briefs

Boston, MA• Collaborated with Online Marketing director and editor to create advertisements, banner ads, and sales proposals to effectively serve client needs• Maintained and updated advertising and editorial content for Bostonmagazine.com and Phillymag.com• Designed marketing material featured prominently throughout the Best of Boston 2006 launch party