Managed all aspects of business intelligence reporting and data requirements while serving as the key intermediary for marketing and development units. Leveraged Microsoft Power BI to scrutinize sales representatives' performance, focusing on sales, commissions, enrollments, and incentives while ensuring alignment with corporate goals. Partnered with company executives and field leaders to refine business tracking tools aimed at enhancing organizational efficiency and effectiveness. Conducted comprehensive training sessions on new and enhanced business tools to ensure smooth adoption and utilization.Key Contributions:- Drove improvements in operational practices by maintaining dashboards and reports.- Elevated decision-making through effective communication with company leaders and founder - Enhanced strategic decision-making across non-technical business units by translating complex data sets into actionable strategies.

Spearheaded the development and delivery of training modules, including annual conferences, new distributor training and advanced leader training. Coordinated with the executive team and the founder to align marketing strategies with company goals. Formulated incentives and promotions in collaboration with company leaders, targeting enhancements in independent sales force engagement. Developed sales tools, such as webinars, press articles, and promotional materials, to support sales efforts. Directed the Events team to ensure meticulous planning and flawless execution of all company events. Provided seasoned direct sales insights to enhance the marketing team’s understanding of engaging direct sellers. Reviewed and updated company legal documents, including compensation plans and terms, to ensure current and comprehensive coverage. Key Contributions:- Fostered significant professional growth within the sales team through effective leadership and mentorship.- Attained and exceeded company revenue targets by developing and implementing innovative, high-impact sales strategies.- Raised brand awareness and drove customer acquisition by overseeing the launch of integrated digital marketing campaigns.- Enhanced campaign effectiveness and improved return on investment by leveraging detailed analytics to refine marketing efforts.- Recognized for ensuring alignment of sales and marketing strategies with corporate objectives while fostering a collaborative culture and maintaining open lines of communication across departments.

Oversaw the marketing department's projects and workflows while serving as gatekeeper for all production items and prioritizing projects to ensure timely execution. Facilitated seamless interactions among various departments, assessing risks and communicating changes effectively to optimize project outcomes. Crafted compelling copy for diverse marketing projects, ensuring consistency and brand alignment across all communications. Key Contributions:- Elevated campaign planning, execution, and measurement efficiencies by streamlining marketing processes.- Increased performance and productivity of the marketing team through the leadership of training and development sessions.- Improved campaign analytics and data-driven decision-making by overseeing the adoption of critical marketing processes.- Boosted campaign efficiency and aligned operations with YOR HEALTH’s broader business objectives through the development and implementation of strategic marketing processes.

Authored and designed comprehensive non-product training collaterals, such as event guides, email blasts, flyers, and notebooks, ensuring consistency and brand alignment. Worked in conjunction with the VP of Sales/Marketing to devise and produce corporate training materials and media, enhancing the quality and effectiveness of sales strategies. Spearheaded the copywriting, editing, and ongoing updates of all training materials aimed at maintaining high standards of clarity and engagement. Managed backstage audiovisual tasks during major company events to ensure seamless execution of slideshows, graphics, and scripts.Key Contributions:- Managed various projects that supported the substantial growth of Cookie Lee by demonstrating leadership in business environments.- Improved effectiveness/accessibility of training programs through the production of compelling scripts and PowerPoint presentations.- Facilitated the accurate selection and reporting of awards aimed at boosting morale and acknowledgment of field achievements.- Led to smoother event operations by playing a pivotal role as a liaison with production companies, optimizing event logistics.