With a decade of experience in corporate and retail environments, I began my career in publishing at Food Network Magazine before making the transition to retail, joining the Home Shopping Network’s culinary e-commerce team in St. Petersburg, Florida.During my tenure at HSN, I served as the brand marketing lead for the culinary division. In this role, I directed the development of category and brand strategies for launches, events, and campaigns, resulting in significant increases in sales, customer growth, and brand engagement. Managing cross-functional teams, I orchestrated comprehensive, omni-channel marketing plans to foster customer advocacy, awareness, and brand loyalty. My previous digital roles focused on enhancing digital content and user experience to optimize site traffic, boost sales, and increase conversion.Beyond my professional endeavors, I am proud to serve as a board member of the Tampa Bay History Center and Conservation Florida, organizations that align with my commitment to preserving our cultural heritage and protecting Florida's natural environment. As a fifth generation Floridian, I am dedicated to driving positive change in the communities I serve.