Bringing the Pablo spirit to the U.S. We have one humble ambition: Create talked about ideas that drive brand growth.

Freelance brand strategy for YouTube, Tombras, and Lab of Creative Commerce.Developed YouTube TV Brand Platform and Super Bowl brief. Led pitch winning strategy for Tombras. Helped Lab of Creative Commerce unearth unique opportunities in healthcare.

Responsible for defining the vision and guiding the development of world-class strategy, comms, and creative ideas for some of the largest and fastest-growing brands in the world. Oversaw 8 integrated strategy teams across 14 accounts.Michelob ULTRA | Heinz | KOSÉ Beauty | Google Search | Google Pixel | YouTube TV | YouTube Shorts | CeraVe | Coffee mate | Nestlé | Wieden Kennedy Women ERG | W+K Mentor | Admagic Mentor 2020 ★ Transformed Michelob ULTRA into the 2nd largest and fastest growing beer in the US by realigning the brand the balanced lifestyle drinkers aspire towards today. Increased volume 46% in 1 year, boosted sales by +$2.5B in 2 years and won over 14 industry awards.★ Broke the inertia of cable users by showing them that YouTube TV is, “Everything Cable Should Be.” Increased subscribers by +4M and revenue by an estimated +$2.8B (+42%) in 2 years.★ Earned Heinz a place in culture, including 746 media headlines, 1.12B impressions, and 5 industry awards, with the development of the Heinz Packet Roller-a breakthrough product innovation sparked from a social brief.★ Won 5 pitches for AOR and project-based business, an additional +$13.5M in agency revenue.★ Worked with CMO’s, Founders, and NA division leads to modernize approaches to brand building, including new brand strategies, foundational tools, and end-to-end playbooks for Nestlé, Coffee-mate, KOSÉ beauty, CeraVe, Google Pixel and Google Search.★ Led Dept. Mtgs for +70 strategists. Organized 150+ attendee networking event for Women's ERG. Mentored HBCU-graduates through W+K AdMagic.

Led global strategy for the office’s largest client, Edgewell Personal Care, working with C-Suite executives, global marketing leads, and MullenLowe regional offices to redefine and modernize 11 of the company's most important brands. Built and managed an integrated team of 5 strategists.Banana Boat | Hawaiian Tropic | Playtex | O.B. | Carefree | Xtreme | Edge | Wilkinson Sword | Schick Hydro | Schick Hydrosilk | Schick Intuition | Skintimate | Edgewell Global | Tax Act | New Business★ Redefined the strategic positioning and global creative platform for 11 of EPC's most important brands. Regrounded each brand in an authentic truth and ownable purpose. Built culturally-relevant, moment-driven playbooks to bring each brand world to life.★ Repositioned Banana Boat to help millennial parents "Protect the Fun" and generate a 15% sales increase in 2020.★ Updated Edgewell Personal Care’s global process for brand building. Developed frameworks & facilitated trainings for 150+ Global Marketing Leads on how to use purpose to create integrated plans.★ Led pitch-winning strategy for TaxAct and the launch of the "Surprisingly Legal" brand campaign during the 2020 tax season. Grew the platform’s user base to 5.3M and boosted revenue by 5% in 1 year.

Oversaw strategy and creative development for the agency's largest global and domestic clients. Guided an integrated team of 4 strategists across 13 different businesses. Partnered with marketing and agency leaders to challenge industry convention and create disruptive ideas that resonated with the brand’s audience.Hinge | Supercell Global | HeyDay | Brawl Stars | Boom Beach | Clash of Clans | Clash Royale | Bulleit Frontier Whiskey | Ketel One Vodka | Kettle Chips | CapeCod | Hippo | Amazon Prime Video | New Business★ Defined Supercell's global brand purpose as a community builder. Reached 170M views with the launch of Brawl Stars, “No Time To Explain." Gave 39M HeyDay fans the 360° virtual animal hug of their dreams. Inspired 700,000 people to watch a HeyDay community meet in real life.★ Fueled double-digit YoY sales growth for Bulleit Frontier Whiskey by connecting the brand with modern frontiers in art, music and tech.★ Developed the strategic vision for Ketel One Vodka's focus on females. Helped the brand defy declining category trends, reclaim its #1 premium choice ranking, and generate a 16.5% sales growth within 1 year.★ Repositioned Hinge from brink of failure to the fastest growing dating app by doubling down on the products ability to help users find real love. Grew user base by 60% in 2017 with a disruptive billboard campaign.★ Led and won 3 pitches for AOR and project-based business, including Hinge, Hippo, and Amazon Prime Video.

Led strategy for the agency's largest and most creatively-driven clients. Developed disruptive positioning, launched large-scale integrated campaigns, and shaped culturally-relevant brand actions in partnership with C-Suite executives, brand team leaders, and agency creative directors. Supervised 2 junior level strategists and led 4 new business pitches.Arby’s | Cheerios | International Delight | STōK Cold Brew Coffee | Wallaby Organic Yogurt Cheerios | Big Ten Network | New Business★ Built, launched and led day-to-day strategy for the now infamous ”We Have The Meats” campaign igniting +10 years and $3.8B in consecutive sales growth for Inspire Brands, including 30% YoY growth in the first 3 years. Won 11 industry awards including One Show, Shorty Social Marketer of the Year, CMO of the Year, Ad Age Marketer A-List, and a Gold Effie for Sustained Success.★ Repositioned International Delight as a growth-gaining challenger by tapping into the all-in mentality of coffee creamer users. The “We Like How You Party” brand relaunch drove 5 consecutive quarters of share growth and nearly $1B in sales revenue.★ Doubled the sales of STōK Cold Brew Coffee to $35.3M in 1 year by positioning the brand for Millennial Doers and fueling their dreams with the disruptive the “Look At You Go” brand campaign.★ Increased sales of Cheerios by 3% overnight by encouraging Millennials to “Make More Babies” during the 2016 Grammy Awards.★ Developed 3 pitch winning strategies, helping secure Arby’s, White Wave Foods (now Danone), and Cheerios as AOR business. Improved agency revenue and earned Ad Age’s 2015 Comeback Agency of The Year Award.

Supported CSO and director level strategists across 6 accounts and 4 new business pitches. Developed strategies for brand, comms, and digital needs. Uncovered insights, wrote briefs, shaped creative, and partnered with clients to build integrated campaigns. Designed qual and quant research studies including ethnography and segmentation studies.Arby’s Pitch | Talenti Gelato | Comedy Central | Cadillac | H&R Block | Purina★ Went on a 3-day, +1400 mile long road trip across the midwest to unearth provocative insights for the 2013 Arby’s AOR pitch. Visited 26 different Arby’s restaurants and spoke to over 50 customers. Identified an opportunity to broaden QSR frequenters perception of Arby’s menu from roast beef to a wide variety of meat sandwiches.★ Worked with agency leaders to build and pitch the now infamous ”We Have The Meats” creative platform. Partnered with creative teams to bring idea to life at every touchpoint across the consumer journey-from media partnerships to menu LTO’s.★ Developed Talenti’s “Love What You Eat” brand positioning to challenge the conventions of Big Ice Cream. Whimsical brand films, social content, and sampling experiences reinforced product quality and drove a +65% increase and +$120M in sales between 2012-2014. ★ Defined the comms strategies behind some of Comedy Central’s biggest premieres including season 4 of Tosh.0, Workaholics, Broad City, and Inside Amy Schumer. Drove tune-in for 3 of the network’s highest rated shows in 2013.★ Conducted a week-long ethnographic study of electric luxury car buyers for Cadillac, launched 3 new Beneful Brand dog food and dog treat products, and shared H&R Block's tax expertise with the internet.★ Wrote monthly newsletter for agency. Planned 2 great holiday parties. Member of agency bowling league.

Guided up-and-coming national brands through the digital transformation. Developed digital strategies, website/UX strategies, social strategies, content plans, SEO/SEM recommendations, measurement strategies, and analytics dashboards for modern pioneers.Annie's Organic | The Bush Foundation | Organic Trade Association | Lundberg Family Farms | Simply Organic Spices | Aura Cacia Essential Oils | Just Bare Chicken | Patterson Dental | Boise Paper | Haberman

Built and managed timelines for client website development and social content creation.The Bush Foundation | The Minneapolis Foundation | Organic Valley | Annie’s Organic