Establishing a kitchen department from zero, for the first time in 2021 and creating a stable profit model (sales amounting to tens of millions of NIS per year). Writing work procedures: for the SLA customer service department, the sales department and the control, operation and logistics department. Establishment of 5 showrooms (Haifa, Bnei Brak, Rishon Lezion, Netanya, Mishor Adumim) Management of 2 managers: the sales manager and the manager of the technical department and indirect management of 20 sales, service and logistics employees. Building the work infrastructure with the warehouse manager to achieve work efficiency in the company's sales department. Creating growth engines to increase B2B, B2C sales. Finding opportunities for unique projects with construction companies and entrepreneurs. Carrying out trainings for the technical team and the kitchen designers, on the company's systems: CAD3, METRON, Raumplan, ONE. Ongoing work with the kitchen manufacturer in Italy - improving communication, increasing sales and production quality. Initiating dedicated delegations to visit the company's factories in Italy - for entrepreneurs, contractors, architects, etc. Joint work with the company's marketing department - content approval and graphic design