Elli Hoai Anh Le Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

- Led, managed and mentored a team of Influencer Managers, responsible for influencer sourcing, vetting, outreach and negotiations as part of branded campaigns;- Worked cross-functionally with Sales, Creative, Partnerships, Operations, and Marketing to develop and manage branded activations from concept to execution;- Led the overall influencer strategy and execution across EMEA, overseeing day-to-day operations and driving direction and alignment with business goals and priorities;- Oversaw influencer measurement and reporting, tracking and reporting on progress against KPIs and providing recommendations on optimisation;- Identified, developed and scaled new programs and initiatives driving innovation andgrowth in the influencer and live-streaming space.

Rome, Latium, Italy

- Led the management and operations of WFP’s global celebrity, influencer and creator program, ensuring high-performance, consistency and strategic alignment across regional teams and markets;- Led the creative development and execution of integrated marketing campaigns with celebrities, influencers & content creators across multiple regions;- Scouted, negotiated and managed new celebrity and influencer partners and brand ambassadors;- Established a centre of influencer excellence and provided thought leadership to regional markets on their celebrity and influencer engagement strategies;- Regularly analysed the performance of WFP’s global influencer program, identifying gaps and key opportunities for optimisation and growth.

Rome Area, Italy

- Designed campaign engagement mechanisms and creative content collaboration opportunities with celebrities, influencers, creators, and other high-profile personalities;- Developed and designed engagement materials, creative briefs and other messaging documents for outreach to celebrities, influencers, creators and other brand partners;- Managed the global Goodwill Ambassador & Advocate programme, incl. managing ambassador negotiation processes and planning of media announcement events;- Monitored and evaluated the performance of global campaigns and partner engagement initiatives; compiled reports, after-action reviews and lessons-learnt documents.

Prague, The Capital, Czech Republic

- Managed a communications team of 3, ensuring high-performance, operationalefficiency and alignment with departmental and organisation goals;- Developed, managed and monitored organic content for the organisation’s websiteand social media channels;- Authored editorial content and articles on social justice issues;- Analysed social media and website performance and developed analytics reportswith recommendations on performance optimisation;- End-to-end planning and project management of events and large-scaleconferences (online & physical) with government stakeholders, policy makers, and members of media.

Prague, The Capital, Czech Republic

- Led the development and implementation of human rights education programs and workshops, targeted at youth and underrepresented minorities.

Master Of Science - Msc, Human Rights

Mini Mba, Marketing, A

Bachelor'S Degree, International Relations

Erasmus Studies Abroad, Political Science And Government