Social/Content Marketing Specialist
Greater Los Angeles Area
Strategize, oversee, execute, and report on all social media content initiatives across established channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Grow and cultivate social followers/community while driving traffic to dreamhost.com and the blog. Plan and execute publication of all content on social media and work with Senior Content Manager to plan editorial calendar for official company blog in WordPress (inclu. localized content). Copy edit (versed in AP… Show more Strategize, oversee, execute, and report on all social media content initiatives across established channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Grow and cultivate social followers/community while driving traffic to dreamhost.com and the blog. Plan and execute publication of all content on social media and work with Senior Content Manager to plan editorial calendar for official company blog in WordPress (inclu. localized content). Copy edit (versed in AP Style), QA, format, and publish blog content. Create custom graphics/video for social + blog content.Write engaging copy to support email, video (scripts), content, social efforts to achieve brand awareness/acquisition goals.Provide on-camera + voiceover talent for video content (e.g. explainer videos, brand storytelling, etc). Work with video manager to provide scriptwriting, story production, camera operating, directorial assistance as needed. Collaborate with Corporate Communications, International Marketing, Data, Operations, Security/Abuse, Legal, Tech Support, Social Support teams + more to ensure exceptional social customer service + consistent brand voice/messaging on all social channels.Partner with Corporate Communications + Social Customer Care teams to develop/implement Social Media Best Practice Guidelines + Brand Communication Guidelines. Build/maintain relationships with community over social channels. Partner with Social Customer Care team to moderate, listen, and engage with audiences on all social channels, including Facebook Group.Assisted event coordination + represented DreamHost at both internal + external events (e.g. WordCamps, blogging conferences, DreamHost-ed customer events, tradeshows) as booth exhibitor/coordinator around the U.S. + EuropeTools & Platforms Used: CoSchedule, WordPress, Twitter, Facebook, Instagram, LinkedIn, Pinterest, Youtube, Sparkcentral, SproutSocial, Google Analytics, Canva, Photoshop, Asana, Jira, Slack Show less