In my role as Senior Graphic Designer at The Ultimate Group, I manage the creative direction and brand identity of 9 diverse brands. I ensure visual consistency, aesthetic appeal, and effective communication across all platforms. By integrating design with marketing strategies, I create compelling materials that attract and engage clients.Brands I Manage:Adeva Spa: Luxury spa in SingaporeFollicle Hair Care: Hair care solutionsHANN: Luxury skincare productsKangShou: Traditional Chinese Medicine brandSpa Rael: Natural environment spaThe Aesthetic Medical Clinic: Aesthetic treatmentsThe Spa: Wellness havenThe Ultimate: Health & beauty spaVerandah: Peranakan and Indonesian cuisineKey Responsibilities:- Design and Marketing Integration:Combine design thinking with marketing strategies to create effective advertisements, landing pages, and social media content that attract and convert target audiences.-Brand Identity & Design:Manage and maintain cohesive brand identities for all 9 brands, ensuring visual communication aligns with each brand's unique character.-Multimedia & Social Media Design:Develop compelling multimedia assets (images, videos, animations) for social media to enhance brand visibility and engagement.-Website Design:Maintain, update, and optimize website designs to improve user experience while reflecting each brand's aesthetic and values.-Advertising & Collaboration:Collaborate with the marketing team to design tailored advertisements for social media platforms and websites.-Sales Kits & Treatment Collateral:Design and create sales kits for wellness and spa brands, ensuring treatments are represented attractively to clients.-Print Design:Develop posters and point-of-sale materials for various events, promotions, and campaigns across different brands.

Responsibilities• Graphic Design • Creative Design• UI/UX Design• Branding Design

• Creative Design• Concept Design• Web Design• Digital Advertising• Marketing• Branding• E-Commerce

Responsibilities• Graphic Design• UI/UX Design• Product Design• Packaging Design• Creative Design• Branding Design• Marketing

• Design Team Lead• Project Management• Product Design• Jewelry Design• Print Publications Design• Photo Editing• Branding Design

• 2D Design• Creative Pattern Design• Event Design• Print Publications Design• Creative Design

• Creative Design• Graphic Design• Print Publications Design• Web Design Template• Social Media