I oversaw the development of social media content and paid media strategies for Hilton Hotels and Resorts and Curio Collection including monthly content calendar development, social platform strategies, influencer programs and engagement campaigns.I also served as social account lead and project manager by developing scopes of work and project estimates, managing budgets, tracking project deliverables and deadlines and working closely with partner agencies to ensure social media is fully integrated into overarching brand campaigns.

I developed and lead the execution of digital/social media programs for multiple clients including Army National Guard, Air National Guard, U.S. Coast Guard and Military Officers Association of America. I supervised a talented team of social media brand managers whose efforts included content creation, paid media tactics, social campaign design and performance analysis and benchmarking.

I provided account management and strategic guidance for the Army National Guard’s social media program. I led overall strategy, daily program implementation and creation of social campaigns to reach and engage the Guard’s target audiences. I also spearheaded the integration of Guard’s social media efforts with traditional marketing and advertising programs/ partners like NASCAR, WWE and Warner Bros’ Man of Steel movie.

I developed and implemented social media and digital strategies for a variety of CPG clients including Eucerin US, Nivea, Aquaphor and H.E.B. supermarkets. My responsibilities included content creation for Facebook and Twitter, platform monitoring and analyzing performance to guide future communications efforts.

Following a graduate school internship with Abraham Harrison, I was hired as a content manager. My responsibilities included blogger outreach, social media trend analysis, message development for social media news releases and development of social media training materials for clients. I also served as a regular blogger for Marketing Conversation, Abraham Harrison’s company blog, where I wrote about social media topics including Facebook and Twitter trends, current events and notable communication campaigns.

I worked closely with Ministries of Health in Kenya, Uganda and Namibia to improve the transparency and reliability of health financing policy using a comprehensive study called the National Health Accounts. I also contributed to health communication programs in Honduras and Guatemala, one of which included a campaign to raise awareness among young men about HIV/AIDS prevention.