- Conducted comprehensive automotive competitive analysis for Toyota, examining nine competitors and identifying new expansion opportunities, EV initiatives, and consumer insights.- Led a mock creative brief for McDonald's, focusing on a limited-time offer (LTO) and developing strategies to engage key consumers and elevate the LTO’s relevance.- Independently crafted internal content and creative briefs for McDonald's and internal projects, utilizing frameworks to uncover proof points that aligned with each brief's core message.- Designed creative brief decks and led kick-off meetings, ensuring clear communication of strategies and objectives to inspire creative ideation.- Leveraged industry tools and platforms like Mintel, Infegy, MRI Simmons, and Vivvix to support research and insights for various projects.

- Utilized Ace Metrix to analyze 6 competitors, deriving key takeaways and recommending actionable strategies for Hyundai's future executions, enhancing skills in differentiation and insightful analysis- Collaborated on a Capstone Project revolving around Gen Z insights, leading communication and creative ideation while deepening understanding of advertising and cross-departmental collaboration - Delivered findings to Hyundai and INNOCEAN leadership, by uncovering insights about the EV category and Gen Z to show how Hyundai can better target these consumers in the future - Gained a comprehensive understanding of how different departments work together to create cohesive and compelling campaigns

- Designed posts by using Canva and collaborated with team members to come to the most effective post possible- Analyzed data to determine engagement and display the most relevant content for our sustainable audience - Scheduled out social media posts to stay on track of sustainability goals and highlighting minority groups

- Organized and led 5 professional development workshops for 25 pledges to learn core skills such as resume, cover letter, and LinkedIn development - Coordinated weekly events for pledges to integrate themselves into the chapter and to familiarize them with chapter culture - Developed a strong organizational plan for weekly events, meetings, and transparent communication with the chapter

- Created attendance incentives for over 90 active brothers through point systems and prizes - Attended weekly executive board meetings to resolve discuss chapter matters and have a say in chapter operations - Utilized Google Sheets to keep track of attendance on a case by case basis

- Marketed RippleMatch as an ideal and easy platform for Gen Z to use to encourage applying for internships - Increased usage by sending out weekly emails to students by informing them of personalized opportunities- Utilized data to view engagement based on my own marketing and adjusted strategies based on data found

- Utilized search engine optimization and key performance indicators to enhance videos and target ideal audiences- Increased Instagram following by 90% and TikTok following by 15% by working with influencers in our niche- Curated viral videos through various social media platforms by researching trends and popular audios

- Trained new employees by showing them efficient ways to make drinks and keep the facility clean and organized- Prioritized customer needs by answering questions, clarifying menu options, and recommending menu items based on their tastes and preferences- Memorized more than 47 drink recipes with various modification levels in order to be more efficient in the workplace

- Managed over 20 clients year-round and fostered personal relationships with clients and their animals - Networked with a local groomer via Facebook and set up a promotion with him for mutual clientele - Adapted to specific client’s needs and recognized when and where responsibilities should occur

- Shadowed medical professionals and noted the responsibilities that came with each role- Collaborated with 20 other students to advance ourselves in the medical world while creating lifelong connections - Valued hands-on experience with medical professionals to advance curiosity and learning opportunities

- Tracked over 500+ pieces of inventory at a time- Assisted customers in locating products and recommendations based on vast product knowledge - Exercised caution when using the pressing iron in order to produce over 200+ jerseys and practice shirts