Ellier Chen✨ Email & Phone Number

Taiwan

1. Drive data-driven product improvements through analytics, market research, and user interviews, working closely with engineering teams. • Enhance operational efficiency by reducing data processing time from 8 hours to 30 minutes (16x faster) and data update time by 24x, while decreasing error rates from 90% to below 5%. • Develop and monitor ROI for multi-million-TWD data procurement and internal data quality dashboards, facilitating the resolution of client concerns. • Launch 2 industry-specific dashboard products and optimize 6 existing solutions, contributing to 40% of the product's revenue.2. Organizational management and employee welfare: • Lead a 9-person team in charge of policy adjustments and budgeting for the employee welfare committee, ensuring benefits for nearly 100 employees, achieving a 90% satisfaction rate.

Taiwan

1. Develop product team roadmap and growth plan from scratch, helping project-based teams adopt a product mindset: • Implement Scrum and product management tools to enhance collaboration and cohesion for a 9-member team. • Establish team OKRs to align priorities and drive the team toward common goals.Create team principles to improve communication efficiency. • Develop product strategy, reposition the product, create a product roadmap, and redesign processes to accelerate iteration cycles.2. Support Sales, Marketing, and Solution teams in go-to-market efforts: • Develop new pricing models to enhance market competitiveness. • Developed materials for internal and external training/sharing, conducted 8 sessions for over 250+ participants, achieving a satisfaction rate of 8.93/10. • Lead SEO blog content creation, driving a 13.86% increase in new customer traffic. • Address 8 key clients analytics issues, contributing to successful contract renewals and maintaining client satisfaction.

Remote

1. Establish data infrastructure and conduct analysis: • Build the company’s data tracking architecture and analysis reports from scratch, helping the company identify Product-Market Fit (PMF) and pivot opportunities. • Utilize tools like Amplitude, GA3, GA4, Agora, Hotjar, and Plausible to plan core product features.2. Plan and execute four growth experiments via landing pages and Google Ads, while leading 22 interviews and gathering 70 survey responses in two weeks, supporting three product iterations and validating product feasibility on platforms like FirstRound, Reddit, and Polywork.

Taipei

(Dentsu International Launches Merkle Taiwan on 2021 December. Members of iProspect Data Consult team are moved to Merkle.)Main Job: Data tracking and analysis: Web and APP analytics tools implementation planning, execution, and performance optimization.1. Accelerate the efficiency of advertising performance optimization: use BigQuery and Data Studio to help at least 57 companies solve advertising performance analysis problems, and create or debug dashboards through Data Studio for them.2. Build quantitative marketing analysis process from scratch: write more than 20 technical documents, assist clients to build data tracking infrastructure.3. Coaching top brands to solve more than 200 technical and product problems during work, helping enterprises: • Optimize user experience • Add and improve product functions • Enhance conversion, expand user volume, uplift user retention • Conduct multi-marketing channel performance analysis4. Acting as a new-generation product consultant for Google Analytics 4: Deliver 4 training sessions for 11 listed companies, 1 internal training session, and cultivate 2 product consultants at Merkle.5. Project leader represented iProspect of 2021 Google Demo Day, using GMP products to increase the effectiveness of 12 types of audiences by 2-5 times