Ellie Scheid Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

- Promoted from the Brand Success Team to join the Paid Media Team, focusing on repurposing influencer- and creator-generated content to drive scale, optimize media performance, and extract insights for our brand partners.- Developing media plans and learning agendas at the onsite of campaign planning to drive influencer/creator campaign strategy that maximizes clients' north-star goals, from awareness to conversion.- Managing campaign set-up, optimization, and reporting on platforms such as Meta, TikTok, and YouTube, in addition to measurement studies and 3rd party targeting data integration.- Reporting successes and opportunities for improvement with decision-makers and priority stakeholders from our client teams via slide decks and live presentations.- Continuing to support senior leadership with structural, visual, and executional enhancements to our reporting decks.- Supporting our Paid Media team's iteration and improvement upon our processes, recommendations, and innovative offerings to support Linqia in creating best-in-class experiences for clients.

San Francisco, California, Us

- Strategic campaign management, from creative briefing through reporting, driving and managing key deliverables throughout each activation- Communicating with key client stakeholders, sharing successes and opportunities for growth to best support their macro marketing strategy- Building Linqia's creative partnership with TikTok alongside senior leadership to strategize and facilitate both campaigns and client relationships. -Supporting various clients and 100+ creators at once and across verticals to meet brands' goals, from awareness to brand loyalty- Reimagining and streamlining Linqia's reporting decks alongside senior leadership to ensure quality, impact, and consistency.

San Francisco, California, Us

- Facilitating influencer/creator marketing activations to ensure high quality outputs for a variety of clients, campaigns, and strategic goals- Managing client experiences across their campaigns to ensure streamlined content creation, approval, and posting with hand-selected influencer talent- Analyzing key performance data and working with Linqia's proprietary campaign-management platform, Resonate, to manage Organic social posting and inform allowlisted Paid Media activations - Generating actionable insights that can be implemented into overall marketing strategy and future partnerships with Linqia- Creating specialized program summary decks and communicating learnings with client teams, citing data at the forefront of each observation and insight- Building and supporting committed-client strategy to best support our largest investment accounts and most specific segmentation efforts

San Francisco, California, Us

- Selecting and contracting influencer/creator talent on a wide variety of campaigns for Linqia's clients, promoting both goods and services- Analyzing and proof-reading influencer/creator content to ensure maximum engagement and brand safety- Strategizing alongside our Brand Success Team to provide high-quality insights on influencer/creator marketing campaigns- Collaborating internally to streamline Linqia's processes, expand and improve our customer success strategies, and build strong partnerships with influencers/creators

Vancouver, Bc, Ca

- Drove in-store sales through individualized customer service, style advice, and client relationships.- Worked to understand the product assortment, current trends, and the personal style of each customer in order to best suit each guest's needs, and send them home with clothing they are excited to wear.- Created, achieved, and surpassed personal and company-set goals for my sales volume during each shift.- Overcame challenges like managing work while being a full-time student and working during the COVID-19 pandemic.

Columbus, Ohio, Us

- Collaborated with other members of our Chapter Management Team (CMT) to lead our chapter during the 2021 calendar year- Oversaw and worked alongside three directors that manage our social media presence, public relations, and chapter archives- Coordinated and managed conversations with regional advisors to ensure that Delta Gamma values of doing good are thoughtfully maintained by our members- Facilitated clear communication between our CMT and chapter members

- Researched and documented omnichannel merchandising trends for various consulting projects, supporting clients such as Johnson & Johnson and Mars Wrigley, and their brands such as Tylenol, Neutrogena, and M&Ms- Analyzed product placement, assortment, seasonal trends, and promotional language across a variety of retail channels- Created Microsoft PowerPoint reports to thoughtfully articulate my observations and conclusions, providing context for my photo-documentation, which were leveraged as key inputs for client deliverablestheshopgroup.com

Minneapolis, Mn, Us

- Participated in and observed the various roles within a Target store at all levels of leadership- Merchandised product displays; analyzed customer review data to provide feedback to Team Members; analyzed stockroom data and conducted inventory audits; optimized store employee schedules based upon store traffic, the store’s budgeted hours, and employee availability; and more- Delivered exceptional customer service to guests to promote a welcoming and effortless shopping experience

Philadelphia, Pa, Us

- Communicated product-knowledge to customers in order to guide their purchase process and facilitated a positive in-store experience for shoppers- Worked in three different stores – Santana Row (San Jose, CA), Stanford Shopping Center (Palo Alto, CA), and Mall of America (Bloomington, MN), and learned about the similarities and differences between various locations within the same company- Overcame challenges that include, but are not limited to, managing work schedule with classes, communicating with and satisfying difficult customers, working during the busy holiday season, and working during the Covid-19 pandemic.

- Working in an unpaid, remote role to assist in managing social media platforms for the Boulder chapter of the non-profit organization, Business and Professional Women of Colorado (BPW)- Aiding in the planning and promotion of the annual Celebration of Women, an event that recognizes achievements in education for women, put on by the Colorado Women's Education Foundation (CWEF)- Implementing BPW's mission statement - to achieve equity for all women through advocacy, education, and information - into their online presence- Collaborating specifically with the Chair of Environmental and Sustainable Development to promote zero waste pledges and Spaceship Earth, an environmental education platformBPW Colorado: https://www.bpwcolorado.org/CWEF: https://cwef.org/Donate to the CWEF scholarship fund: https://cwef.org/way-to-give/

Pine River, Mn, Us

- Lived in a cabin with high-school-aged campers from all over North America to ensure fun, safety, and friendships during their over-night camp experience- Led and assisted in teaching daily activity periods such as arts and crafts, fishing, trap shooting, and more- Cooked and cleaned in the camp's 200-person dining hall alongside coworkers and friends to prepare meals, wash dishes, set tables, and maintain building facilities

Bachelor'S Degree, Cum Laude, Marketing Major; Retail Studies And Spanish Minors

High School Diploma