Integrated account lead for local and regional partners including educational authorities and agencies across Singapore, China, Vietnam, Korea and Japan. Working hand in hand with media agencies for optimal strategic planning and delivery of marketing campaigns.→ Delivered key business development strategy in white space markets and developed new routes for entry through cross-functional partnerships. Acquired 3 partners in Central Asia and established the brand driving sales and revenue.Devising and implementing market expansion strategy to maximise brand reach by strategically acquiring key partners in Central Asia while monitoring co-ordination across teams. Planning and organisation of multiple events and conferences with partner Universities ensuring communication of brand’s vision and mission.→ Spearheaded the Student Ambassador Programme significantly increasing engagement and resulting in a gradual increase in conversion rate to 9.53%.Designing and overseeing the creation of marketing materials ensuring a comprehensive and consistent brand image is reflected across all marketing activities and collaterals that are fully aligned to the brand’s image.→ Successfully piloted activation initiatives to drive growth by partnering with local media and positioning the school among the top schools in Singapore.

Delivered fully integrated communications strategy for digital and social media across a number of channels, including paid social execution in partnership with media agency.→ Subsequent app launch resulted in 7000+ downloads within the first week of release.Compiled media lists and traced the most fitting outlets to begin targeted PR outreach, conceptualized, designed and produced all marketing collateral for the media press kit as well as online ads in niche sites.Managing and copywriting for all consumer-facing communication channels (Website, EDMs, Facebook).→ Increased company growth and brand awareness through publicity gained from marketing efforts and added value to the company’s overall portfolio of apps.

Led an added value portfolio revamp by reviving the parent company brand, supported by leading cross-functional project team for timely on-ground execution and sharpened precision integrated marketing strategy.→ Revived the parent company brand through the launch of a pop-store and social media promotion resulting in new revenue channels and doubled sales during a period of severely negative economic climate in the country.Developed and incorporated brand purpose-led communications into above the line and activation on-ground across the brand's leading market. Conceptualized targeted end-to-end creative digital and traditional omni-channel strategies to sharpen positioning backed by a full above-the-line campaign and below-the-line retail store execution.→ Successfully created copy and designed product catalogues and marketing collaterals for new clothing collection ensuring that advertising creatives are fully aligned with the brand guidelines.Played a key role in forging strong relationships with media preparing press releases and piloting PR outreach.→ Maximized customer base and retention rate achieved through offering a membership option and following up with regular email updates.

Supervised all Marketing campaigns, architected and evaluated brand strategy. Defined, designed and implemented regional strategy for business portfolio expansion while supervising and evaluating all targeted marketing activities. Coached sales and marketing teams in driving cross-channel KPIs increasing client revenue.→ Structured and led the marketing and sales cross-functional team to accelerate business through an overhauled way of working, the creation of a performance marketing role, the first view of channel investment ROI and targeted strategies per component of the conversion funnel.Drove consistent growth for brand's leading markets through leading cross-functional project teams in product development and campaign launches. Compiled and maintained lists of media contacts while nurturing a strong relationship with local media outlets.→ Created future-proof growth through leading white-space innovations development for the region while increasing productivity by 15% during a hiring freeze and budget restrictions.

Copy and presentation of the daily central news bulletin with live interviews and panel discussions. Assessed and measured popularity levels of news stories and managed crew and studio services.→ 3 promotions in 4 years of employment & overall increased viewership of the TV station by 20%.Established streamlined processes for preparing the news bulletin and reduced time needed by 25%. Boosted Central News viewership by strategically liaising with shareholders while having full oversight of all MarCom activities.→ Successfully project-managed production & media activation during regional elections, delivered 50+ hours of content & 90 live & pre-recorded interviews with local and international media. Production liaison for client and internal video production: script writing, pre-production, directing and overseeing filming, editing & post-production.→ Led and delivered multiple successful PR events achieving coverage from tier 1 international and local media and high ROI.