Elliot Baum Email & Phone Number

New York, United States

Creative Solutions for Transaction Value STRATEGY, STORYTELLING & INNOVATIONBrand buildings for market storytelling creating a consumer culture experience, and developing solutions to maximize available square feet for new value opportunities, brand partnerships, and experiences. ORCHESTRA OF EXPERIENCE Partners and teams together an orchestra of professionals, experiences, and leaders. Integrate real estate industry new innovators, aligned to collaborate to Reimagine our Built World while Imagining a Virtual Environment to complement and blend all real estate opportunities.STRATEGIC INNOVATIONPartner with teams to pursue transaction assignments. Deploying strategic solutions to win business and create impact, adapting new tools of the trade and client servicing mindset.DIGITAL DELIVERY & SMART TOOLS OF THE TRADE Developing automated sales and marketing platforms for production efficiency and business workflow optimization. Install platforms integrating a Digital Experience cultivating Virtual Relationships to automate a sales funnel workflow to market services, products, spaces and corporations. “DIRT THROUGH DATA” TM Technology Innovation & Strategic Solutions across all Real Estate Built Environment business sectors and introduction to solutions to combine the utilization of the Virtual Environment. Experience from strategy through execution, capitalizing on technology and innovations across various industries. TECHNOLOGY & INNOVATIONIntroduce trends and technology for corporations to navigate and implement solutions. Integrate leading technology, including data collection and development, building systems, and Virtual & Augmented Reality throughout the development and marketing process. SUSTAINABLE SOLUTIONS | FUTURE PROOFStrategic advisory with a long-term plan of execution and solutions to maximize every opportunity and minimize the cost from every stage of dirt development through tenant occupancy.

Tri-State Region

> Co-founding Principal of Avison Young’s New York, Tri-State offices. Responsibilities included establishing the business foundation and infrastructure to establish company brand and penetrate market share in the Tri-State region through business development, strategic marketing, public relations, events and partnerships. > Member of an executive leadership team partnering with President and Managing Director of Tri-State Region to develop operational practices, transactions pursuits and client relationships. Participated in various National Affinity Group leadership programs to contribute to collaborative pursuits, service lines practices, and lead generation models. > Managed marketing team providing public relations, advertising, relationships, partnerships and online marketing. Managed third-party public relations firms to support regional presence, market penetration, content generation, promotion, and transaction reporting.> Developed strategic business plans to support brokerage service lines. Develop transaction strategies for business pursuits and client servicing. Sophisticated content and offerings were delivered in creative and comprehensive presentations and consulting materials. > Partnered and consulted with brokerage teams to pursue agency assignments. Strategic resource for brand development and business growth. Developed go-to marketing strategies to support leasing strategies and implementing leading PropTech solutions. > Responsible for leading global marketing strategy for 3 Hudson Boulevard, 1.8sf tower development in Hudson Yards. Collaborate with the sales, construction and ownership team in development process for market penetration and industry delivery. > Managed marketing and creative repositioning efforts for the Paramount Building at 1501 Broadway, an iconic 33-story, 788,897 square foot tower located in the heart of Times Square, currently completing a $50 million capital program.

> Initially recruited to brand and position the company as a top-tier global real estate firm. Designed and Implemented full corporate rebranding program; GVA Williams to Colliers International > Senior Managing Director of the Consultant Group, supporting brokerage sales force with strategic creative solutions and projects relating to new business development, client marketing and pursuing transactions> Head of Marketing & PR for Tri-State Region; developing and implementing corporate marketing strategy and budgets. Manage external PR firm and develop strategies, media events, roundtables and expos. > Team with landlord brokerage teams to pitch new business and develop go-to marketing strategies. Design & implementation of marketing campaigns for various assets and classes; Projects included 645 Fifth, Tower 49, 224 W57th, 655 Madison, 64W48th.> Worked with brokers and practice groups to develop strategy to market their services and teams. Aligned with all phases of brokerage including Tenant & Landlord Representation, Investment Sales Industrial, Retail, & Project Development.> Develop in-house graphics and marketing departments. Lead and manage a creative services process and a team of designers. Develop process of sharing materials, file management & library. Collaborated with IT department to develop customized intranet for request communication utilizing Microsoft Sharepoint

> Implemented in-house Creative Services Department within Corporate Communications Department to support all HQ departments, national offices, global affiliates and brokerage initiatives. Provided creative marketing, design and production services resulting in standardization of operations, increased productivity and established brand and design continuity. Designed & developed client presentations systems & materials for marketing, sales and new business initiatives. > Designed and implemented two company rebranding efforts. Developed branding materials and design language to develop corporate awareness of creative abilities to utilize design as a business tool to support sales and profitability of transactions > Collaborated with Advertising Manager to develop corporate objectives and target markets. Designed corporate templates, standards and advertising initiatives. Supported national markets in design, advertising and event initiatives.> Worked with corporate communications to develop standardized materials. Consulted with business development teams and brokerage practice groups to develop client target and external materials. Projects included direct mail, white papers, brochures, electronic media, sales collaterals, websites and various promotional products. > Design & development of conference materials including exhibit booths, promotional campaigns and communication retainer programs. Designed identity and materials for two full branded corporate events per year. Designed conference materials and event production including identity and logo, registration website, event packets and premiums.

Independent creative and design consultancy practice servicing businesses from start-up to Fortune 500 companies. Services included corporate design, creative marketing, graphic design, production, advertising, packaging, exhibits, industrial design services, specifications, budgeting, procurement, print production and third-party outsourcing and management.Created partnership programs with various print companies and agencies to increase sales and revenue. Partnered with local companies such as Kinkos, Alphagraphics, Minute Man press, to maximize sales and clientele. Collaborated with design agencies securing assignments from various firms and corporations including; C3 Media, Foot Locker, Spier Advertising, Lipper & Co. PR, Nokia.

Design & Development of Housewares & Tabletop productsProjects included Tea Kettles, Kitchen Utensils, Cooking Devices, Carafes & TablewareProduct Research & Analysis; Trends & Retail PositioningProduce renderings & models; Engineering Prototypes