Social Media Manager
I managed all the organic social output for GOLD, Yesterday and UKTV, which involved content creation (statics, gifs and video), copywriting, strategy and implementation, building communities across a number of platforms, including Facebook, Instagram, TikTok and X, collaborating with other departments including Commissioning, Comms, Compliance, Creative and Marketing, to create 360 campaigns for scripted and unscripted content, that meet the business objectives of driving audience share and… Show more I managed all the organic social output for GOLD, Yesterday and UKTV, which involved content creation (statics, gifs and video), copywriting, strategy and implementation, building communities across a number of platforms, including Facebook, Instagram, TikTok and X, collaborating with other departments including Commissioning, Comms, Compliance, Creative and Marketing, to create 360 campaigns for scripted and unscripted content, that meet the business objectives of driving audience share and Video On Demand views.I have worked on a number of innovative social show campaigns across UKTV’s channel portfolio, including (but not limited to) Alan Davies: As Yet Untitled, Go 8 Bit Judge Romesh, Late Night Mash, Meet the Richardsons, Mel Giedroyc: Unforgivable, Modern Life is Goodish, Porters, Red Dwarf, Taskmaster and Zapped for Dave, Billy Connolly Does, Blackadder: The Lost Pilot, Bottom: Exposed, The Cockfields, Dad’s Army: The Lost Episodes, Murder They Hope, Ricky & Ralf’s Very Northern Road Trip and The Story of Only Fools & Horses for GOLD, Bangers & Cash, Canal Boat Diaries, Dream Car Fixers, Find It, Fix It, Flog It and Secrets of the London Underground for Yesterday and Celebrity Haunted Hotel for W.In 2023, outside of show campaigns and BAU social support, I was tasked with supporting UKTV’s first public event, Bangers & Cash Live on social. This involved coming up with content ideas to capture at the two-day event and bringing it to live across Facebook, Instagram and X, as well as using the event to launch the channel’s presence on TikTok. The content achieved 1.8m social impressions, 951.3k social video views (95.8% of monthly KPI), a 493% increase in Instagram Story views and 100k TikTok views within the first 5 days of launch. Show less