- Report to Lead Research Analyst- Build a strong knowledge base for tracking 15+ smartphone and semiconductor companies, keeping up to the latest news and earnings releases- Produce smartphone industry-level research reports with in-depth big data analysis and forecast projections based on various factors, such as pattern analysis, seasonality, replacement cycles, correlation to past events etc.- Develop bespoke quantitative forecasting models based on GfK’s proprietary POS data, manage market forecasts that are updated in real-time to flag the impact, leveraging a variety of tools including Excel, SQL, and Tableau- Deliver client briefings to communicate latest industry research findings and trends to the respective stakeholders in order to enhance their understanding of the competitive market landscape

- Report to Director (Research, East China) - Led the research on retail market in East China, prepared the quarterly and annual research reports, and provided insights on the current market and forecasts on future trend - Established basket of 150+ shopping centers in East China and maintained projection model based on statistics and math - Maintained good contact with leasing staff in 90+ shopping centers and retail staff at consulting companies to obtain first-hand rental data - Developed improvement plan for retail quarterly report

- Report to Assistant Business Development Manager- Received on-the-job training in various business functions within the commercial real estate industry- Built and enhanced mall BI database, including sales, brands, customers and traffic figures- Prepared monthly management report for Board Meeting, covering the operation of the Group's 4 projects and 8 departments- Prepared 7 research reports, including competitors annual report analysis, luxury groups analysis and retail market research- Evaluated and monitored sales portfolio of value amounted to RMB 12 billion (FY2020) for 4 Mainland Projects- Participated in creating the Tableau Sales and Rental Database and provide management insights to CEO and Senior Management- Participated in BI projects, learned project management workflow and obtained PMP certification