Some of my roles and responsibilities include:– Leading, mentoring and fostering a collaborative and creative team of designers. Providing guidance, creative direction and oversight on design principles, trends and best practices across many varied projects.– Planning and conducting usability testing sessions and using other research methods to gain insights into target audiences, build personas and user journeys, reinforce design decisions, identify opportunities, and enhance overall brand and product experiences.– Designing and refining wireframes, through to high-fidelity mockups and prototypes for usability testing, analysing and feedback.– Collaborating closely with cross-functional teams and stakeholders, balancing multiple projects. Establishing timelines, managing expectations, and presenting design concepts and rationale effectively.– Responsible for the management and development of almost 70 sub-brands, multiple brands VI and design systems, to ensure consistency and alignment of products and goals across all channels.– Defining, articulation and evolution of several brand guidelines, including two extensive visual rebrands, and development of a templated asset system to allow external stakeholder autonomy, allowing the team to increase focus on key marketing priorities.– Applying insights to inspire and drive a vast array of creative and compelling deliverables. Including paid and organic digital content, VR experiences, OOH brand campaigns, large-scale events, and immersive design solutions.

Roles and responsibilities included:– Develop and update the curriculum to ensure it covers the latest trends, tools, and methodologies in UX design. This involves creating lesson plans, assignments, and projects that align with industry standards.– Conduct engaging lectures and workshops to teach students fundamental principles, theories, and practical skills related to UX design. Use real-world examples and case studies to illustrate concepts.– Design and oversee hands-on projects that allow students to apply theoretical knowledge to real-world scenarios. Encourage creativity and problem-solving skills.– Provide constructive feedback on students' work, both during the development process and upon completion of projects. Help students understand how to improve and refine their designs.– Instruct students on the effective use of UX design tools such as wireframing and prototyping software, user testing platforms, and other relevant applications.– Teach students the importance of user research and testing in the UX design process. Guide them in conducting user interviews, surveys, and usability testing to inform design decisions.– Discuss the ethical considerations in UX design, including issues related to accessibility and inclusivity. Encourage students to design solutions that consider diverse user needs and perspectives.

– Founded an eLearning and digital agency designed to help creative businesses expand their growth. With a focus on brand design and development, social media strategies and email conversion. – Built an Instagram following of over 28k using below-the-line tactics and community engagement.– Developed an extensive marketing course for creatives, which has been well received and has helped many creative businesses expand their reach and grow their businesses.– Led major marketing and brand development campaigns for our clients, resulting in increased brand awareness, engagement and ROI.Key achievement: Starting my own podcast, which helped connect the business with our target audience, interview international guests, and build a community of engaged listeners from around the world.

Roles and responsibilities included:– Spearheading the creative direction for all design projects and creative outputs, managing them from concept through to completion. Often under tight timelines and whilst pitching for new business opportunities.– Leading and mentoring a team of digital and print designers, providing guidance, sharing knowledge of design principles and trends, feedback, and fostering a collaborative and creative work environment.– Developing design systems and building extensive brand guidelines around logo use, colour, typography, illustration, iconography, photography, and more, for large global clients and sub-brands within their brand architecture.– Managing multiple design projects, developing timelines, assigning tasks, and ensuring timely delivery of all design work to an extremely high standard.– Presenting detailed design concepts at executive level, incorporating client feedback, and providing innovative design solutions to achieve high impact and desired goals.

Roles and responsibilities included:– Design, concept and craft for many large and diverse clients. With responsibilities and contribution to ATL campaigns, logo and branding, digital activations and TVCs.– Responsible for end-to-end photoshoots, including pre-production talent and location scouting, storyboarding, art direction, image selection, post-processing input and retouching.– Working closely with a large and diverse team of designers, photographers, copywriters, and marketing professionals to develop cohesive visual concepts that align with the project’s goals and target audience.– Collaborating with cross-platform teams to pitch for new business opportunities through ideation sessions, concepting, and developing visually engaging presentations that effectively communicate the design concepts. Often under tight time frames.– Budgetary management of department, ensuring quality work is delivered to tight deadlines and financial limitations.Key achievement: Winning a Cannes Lion for design as part of a Lexus campaign, and integral to the agency win several blue chip clients including Big W, St. George Bank, Devondale and NIB.