Digital Marketing
Current-Manage the maintenance of the studio where product videos are filmed and ensure that all necessary materials are in the studio for specific filming projects.-Plan and act/appear in the filming of product videos for social media outlets including Instagram, TikTok and YouTube. This involves understanding our products on a technical level and communicating with Product Development and Training to ensure that the most important elements of the product are communicated through our content.-Plan photo shoots used in promotional material, such as the product catalog.-Edit company website.-Respond to comments, representing the RUBI brand on YouTube, TikTok, and Facebook, offering technical advice when needed.-Respond to reviews of the Club RUBI mobile application on the Apple Store and Google Play Store.-Translation from Spanish to English / Revision of translations for social media and internal company communications.-Attend corporate and industry events throughout Europe, such as trade shows.YouTube-Control and program video visibility to viewers.-Write and optimize video descriptions and titles for views according to YouTube’s logarithm.-Respond to comments.-Channel strategy.-Analysis of video views and viewership.Instagram-Create content including videos, photos, and Stories for the corporate account.-Keep up to date regarding our competition’s presence and work on social media.TikTok-Support in the creation of video content.-Support in managing the corporate account.RUBI Blog USA-Manage the third party that writes our blog content.-Oversee the creation, edition, and eventual upload of articles.-Liaison between the USA office and Spanish Headquarters.