Elliot Ross Email & Phone Number

Guilford, Ct, Us

United States

Hartford, Connecticut Area

-Managed Travelers lead breakage program in both their web & call center quoting applications.-Monetized leads in both the web quoting app & call center who weren't interested in Travelers or who did not fit Travelers underwriting appetite.-Developed breakage optimization best practices resulting in 14% YoY revenue growth.-Led impression share & carrier optimizations resulting in 39% increase in web breakage revenue, driven by a 33% increase in revenue per click.-Created… Show more -Managed Travelers lead breakage program in both their web & call center quoting applications.-Monetized leads in both the web quoting app & call center who weren't interested in Travelers or who did not fit Travelers underwriting appetite.-Developed breakage optimization best practices resulting in 14% YoY revenue growth.-Led impression share & carrier optimizations resulting in 39% increase in web breakage revenue, driven by a 33% increase in revenue per click.-Created criteria to maximize short & long-term economic outcomes for Travelers call breakage program by testing viability of agency revenue model against existing pay-per-call revenue model.-Developed & executed multichannel digital marketing strategy across adjacent insurance product programs, culminating in a six-figure net income in the program’s first full year, despite limited budget.-Provide actionable insights & recommendations to Travelers Marketplace clients on user experience, content strategy & optimizing their ad auction to maximize their ad revenue through Travelers Marketplace. Show less

New York, New York

-Developed full funnel media strategy aimed at reaching large real-estate clients geo-specific occupancy goals at efficiency.-Analyzed channel performance to develop testing frameworks and account structural overhauls aimed at improving media buying efficiencies.-Implemented Search Engine Marketing restructure responsible for driving down media costs while maintaining lead volume and quality.-Built out client's display program through smart targeting and bidding, developing Google… Show more -Developed full funnel media strategy aimed at reaching large real-estate clients geo-specific occupancy goals at efficiency.-Analyzed channel performance to develop testing frameworks and account structural overhauls aimed at improving media buying efficiencies.-Implemented Search Engine Marketing restructure responsible for driving down media costs while maintaining lead volume and quality.-Built out client's display program through smart targeting and bidding, developing Google Display Network into a core advertising channel for the client. -Oversaw upper funnel and lower funnel paid social initiatives, Facebook/Instagram & LinkedIn.-Managed awareness initiatives across digital video channels, YouTube and Teads.-Developed and lead agency-wide search engine marketing training.-Member of agency Paid Search Center of Excellence. Show less

Glastonbury, Ct

Glastonbury, Ct

• Perform frequent keyword and creative analysis to optimize campaigns in an effort to exceed client performance goals.• A/B testing and analysis of ad copy performance.• Work with paid search vendors (Google, Bing, Marin) to stay current on industry trends and keep accounts running efficiently.• Manage day-to-day paid search performance of multiple clients.• Responsible for all paid search billing.• Developed tracking sheets for data… Show more • Perform frequent keyword and creative analysis to optimize campaigns in an effort to exceed client performance goals.• A/B testing and analysis of ad copy performance.• Work with paid search vendors (Google, Bing, Marin) to stay current on industry trends and keep accounts running efficiently.• Manage day-to-day paid search performance of multiple clients.• Responsible for all paid search billing.• Developed tracking sheets for data analysis and spend tracking.• Implementation and maintenance of campaign negative keyword lists. Show less

Meriden, Ct

• Assisting with the business transformation efforts of the 3M brand. • Supervise content reviews to ensure on time delivery of marketing communications materials.• Edit and optimize product brochure materials for web environment.• Wrote product descriptions for 3M Purification Inc.’s industrial pricebook.• Write marketing language for invoices.• Large scale master data creation and maintenance.• Research, copy writing, keyword optimization, and editing on a large scale.

Greater New York City Area

• Developed & maintained analytics reports to measure performance of digital marketing initiatives.• Developed and maintained Apple and Amazon revenue and usage reports.• Produce daily, weekly and monthly reporting focused on individual product performance• Leveraged analytical data to assess consumer reactions to digital marketing efforts.• Helped to identify issues and opportunities to further develop digital brands.• Created, executed and tracked the results of… Show more • Developed & maintained analytics reports to measure performance of digital marketing initiatives.• Developed and maintained Apple and Amazon revenue and usage reports.• Produce daily, weekly and monthly reporting focused on individual product performance• Leveraged analytical data to assess consumer reactions to digital marketing efforts.• Helped to identify issues and opportunities to further develop digital brands.• Created, executed and tracked the results of NewBay Media’s digital marketing efforts. • Product launches, copy writing/editing and promotion coordination on a daily and weekly basis.• Used analytics to effectively position new and existing products at launch and through up-sells.• Implement site enhancements to increase e-commerce traffic and revenue.• Directed mail fulfillment house and third party vendors to ensure on time, on budget delivery.• Management of vendor agreement execution: invoicing, payment reconciliation, and analysis.• Digital Media Coordination:• Compose and deploy marketing communications via push messaging for multiple publications.• Quality control of iPad, Nook, Google Play, and Kindle apps for all titles.• Create and maintain push messaging analytics reports. Show less

New York, Ny

• Wrote, developed and executed e-mail marketing campaigns for multiple publications.• Monitored and analyzed web traffic using Google Analytics.• Managed event attendance lists for Digital Video Expo and Government Video Expo.

Greater New York City Area

•Conducted market research for developing projects in additon to researching competition within the companies market. •Memo and press-release writing. •Assisted in conducting pre-employment background investigations. •Completed training of search engine optimization techniques.