With a strong background in digital strategy and marketing, and a keen obsession for the world of payments, I'm Elliot Cohen, the proud CEO and co-founder of Pebl.My payments journey began 7+ years ago when I dived headfirst into the dynamic payments industry. From launching projects in merchant services, card issuing, and payment tokenisation to leading the charge in mobile payments, PayID/NPP integrations, and even getting my hands dirty in app design and development, I've explored every nook and cranny of the payments domain. It's been a rollercoaster – filled with lows that taught me resilience and highs that have bagged us a few awards.Through direct interactions with business owners, we discovered a growing cry for a payment solution that didn't involve a labyrinth of forms and a barrage of fees. Enter Pebl – a brainchild born in March 2023 with a commitment to simplicity and efficiency. Initially, Pebl was like a superhero in an app disguise – enabling businesses to download, sign-up and accept their first payment in as little as 5 minutes without the need for any extra hardware or devices.A successful launch and showers of positive feedback fuelled a rebuild of Pebl, transforming it into an all-in-one payment solution, scalable from the charming market-stall holder to the enterprise-level giants. Whether it's QR code magic or the innovative Tap to Pay, Pebl is there, proving that extra hardware is becoming a thing of the past.I love meeting new people, whether they're a business owner in need of some help, or a fellow payment industry member. Feel free to reach out.