Elliot Cook Email and Phone Number
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Elliot Cook personal email
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I've had the privilege of driving strategy & growth for global brands such as Coffee-Mate, Nescafe, Nespresso, and the full GTM and launch of new IP in the gaming space EverMerge ($200m Y1) and MPL (Sequoia backed) in my career.Accomplished executive with a proven track record of delivering exceptional leadership and fostering growth in fast-paced, competitive environments; adept at creating and nurturing strategic partnerships and marketing strategies to drive company expansion.Expert in implementing innovative, data and insight-driven marketing strategies that sustain growth, boost revenue, enhance brand visibility, and improve customer acquisition.Seasoned strategist known for leading initiatives that significantly enhance efficiency, productivity, and operational effectiveness.Key achievements: Launched KitKat DTC globally that led to 8 figure topline growth. (CPG)Led the MPL business by reducing CPI's 450%/CAC by 200% and improving D7 ROA's +5%/LTV by 30% after entry to the market. (Gaming)Established and led GTM launch for EverMerge, the leader in the F2P Merge category. (Gaming)I'm a massive sports fan with allegiance to the Yankees, Giants, Knicks (yes, I know!), Rangers and Arsenal.
Concept Labs
View- Website:
- conceptlabs.xyz
- Employees:
- 64
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Concept LabsSeattle, Wa, Us
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Vp, Head Of Growth, Product And MarketingConcept Labs May 2023 - PresentSan Francisco, Ca, UsHead of Growth, Marketing, BD and Product for UFC STRIKE
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AdvisorPlayers' Lounge Jul 2023 - PresentBrooklyn, New York, Us -
MemberReforge Jan 2022 - PresentSan Francisco, Ca, UsNothing but great things to say about the Reforge programs - strongly suggest! -
Vp, Head Of Growth, Marketing And Business DevelopmentMobile Premier League (Mpl) Jan 2022 - Mar 2023Bengaluru East, Karnataka, InHead of Growth and Marketing (VP) at Mobile Premier League, a series E real money gaming company. In this role I own the positioning, GTM and full funnel marketing and product growth activities for our US business, reporting to the CEO - everything from awareness to acquisition and through retention for the platform. I'm fortunate to lead a team of 30+ including creative, influencer, ASO, brand, lifecycle and our UA teams respectively.Key achievements include:Positioning all marketing activities towards a higher quality user leading to a 30% LTV improvementLowering CAC by 450%, raising D7 ROA's to 8% while improving payback by 9 months due to first ever brand campaign based off of insights (quant and qual), updated media mix and ASO strategy30% improvement in first hour retention thanks to an updated user journey (ad-app store-FTUE) led by creative, UA, ASO and PM teams22% uplift in perception of the category and MPL while 3x our NPS scoreBuilt internal company wide NorthStar of XX games played by D3 - a leading indicator of a quality user that all departments rallied around.Built and led an organization (~30 employees) focused on a holistic growth and brand building culture -
Head Of GtmBig Fish Games Jan 2020 - Jan 2022Seattle, Washington, UsGo-To-Market (GTM), Brand and Product Marketing owner. I manage a team comprised of brand, creative, and UA product marketers who craft our strategies, positioning and campaigns (above the line & below the line) as part of our Game Development Framework. We lead everything from TAM/upstream development through live games (engagement and retention) working closely with game teams to delight one player at a time. -
Sr. Digital Strategy ManagerNeustar, Inc. Feb 2019 - Jan 2020Reston, Virginia, UsGrowth Strategy Lead- SEM/SEO, Social, Agency & Platform relationships, as well as Blogging for Neustar, a $1B+ technology B2B specializing in Marketing Solutions, Risk Management, Communications and Security.Delivered incremental revenue of $31M by developing the lifecycle consumer journey that directly targeted the right buyer at the right time for our different business units.Managed a budget that grew to $50m effectively and owned everything from creative briefing through execution (based off buyer insights) to buying execution. -
Sr. Brand ManagerNestlé Jul 2018 - Jan 2019Vevey, ChBeverage Division (Coffee Mate, Nesquik, Nescafe, Natural Bliss) - Brand Strategy and Go To Market owner- Leading Strategic Growth Channels (Amazon, Shipt, Costco, Instacart, BJ's, etc.), Innovation Pipeline, Communications (search, social, website, email) as well as Sales.Launched 20+ new products that delivered an incremental revenue of $12M. -
Global Strategy ManagerNestlé Jul 2017 - Jul 2018Vevey, ChLeading eBusiness and Digital Transformation Corporate Strategy at Nestle HQ
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Digital Strategy ManagerNestlé Nov 2015 - Jul 2017Vevey, ChDigital Strategy for $3B Beverage Division - Develop strategy, implement executions and manage campaigns across influencer, social, sem/seo, website, email, and mobile as well as content and community.
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Global Strategy ManagerGlobeone Feb 2015 - Nov 2015Failed Fin-tech startup :(
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Draft Manager/Social Media ManagerLos Angeles Lakers Nation Jan 2014 - Dec 2014∗ Develop online marketing campaign to create brand awareness and traffic to social media pages∗ Track and manage analytics to meet weekly, quarterly goals∗ Manage content calendar and post all content to build social community∗ Achieve strong, visible social media presence and develop concepts with viral potential ∗ Make sure content is trending due to tags and key SEO words∗ Continuously monitor online public relations and raised Twitter, Facebook, Youtube, etc. followers by 22%∗ Identify and tap into new channels to optimize ROI and fuel revenue growth∗ Report all players entering the NBA draft by defining their cohesion with the Lakers ∗ Place stories in and on ESPN, Sports Illustrated, Bleacher Report and other key sports outlets
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Staff Writer/Social Media ManagerOrange County Register Jul 2011 - Jan 2014Santa Ana, California, Us∗ Provide OC Register/ Varsity online presence via social media platforms∗ Produce new content for all social media pages daily∗ Create brand recognition, oversee 20+ twitter accounts∗ Track analytics to meet goals via Hootsuite∗ Ensure stories receive national coverage ∗ Cover high school and college games tri-weekly∗ Junior College Football beat writer 2012-13 seasons∗ Contribute cover stories including best boys and girls high school basketball teams, Mater Dei∗ Update twitter to include breaking news -
College Basketball InternSports Illustrated May 2009 - Sep 2009
Elliot Cook Skills
Elliot Cook Education Details
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California State University, Fullerton -
Ucla
Frequently Asked Questions about Elliot Cook
What company does Elliot Cook work for?
Elliot Cook works for Concept Labs
What is Elliot Cook's role at the current company?
Elliot Cook's current role is Head of Growth & Marketing | Advisor, Mentor (ex-Nestle, Big Fish Games & MPL).
What is Elliot Cook's email address?
Elliot Cook's email address is el****@****tle.com
What is Elliot Cook's direct phone number?
Elliot Cook's direct phone number is (800) 437*****
What schools did Elliot Cook attend?
Elliot Cook attended California State University, Fullerton, Ucla.
What skills is Elliot Cook known for?
Elliot Cook has skills like Event Planning, Facebook, Writing, Blogging, Public Relations, Social Media, Marketing, Social Networking, Twitter, Advertising, Online Marketing, Seo.
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