Set up and optimised HubSpot CRM for the sales team, automating workflows and lead management.Streamlined sales processes to reduce manual tasks and improve lead-to-opportunity conversion rates.Collaborated with cross-functional teams (Marketing, Customer Success) to integrate sales data and enhance performance.Supported operational tasks across departments to drive business growth and efficiency.Contributed to strategic sales initiatives, helping WHEREFIT scale in a fast-paced startup environment.

Sales support excellence: Achieved the highest resolution rate of sales support tickets in the team, surpassing the average by 5%, ensuring timely and effective issue resolution.Retail expansion: Increased independent retailer visits by 10% through the introduction of the SumUp card machine, enabling smoother transactions and stronger retailer engagement.Training & onboarding: Managed the onboarding and training of Sales Representatives on CRM best practices, improving system usage and compliance.Data optimisation & reporting: Streamlined CRM data for distribution, KPI tracking, and decision-making, using PowerBI to deliver actionable insights.Enhanced sales communications: Created engaging sales materials using Canva, improving internal and external communication quality.Cross-functional collaboration: Worked with sales, marketing, and compliance teams to align processes and contribute to JTI’s competitive market success.