- Develop and execute comprehensive marketing strategies across multiple channels including branding, paid media, website, content, SEO, social media, events, lead generation, and email campaigns.- Oversee market research, marketing technology, and data/business intelligence to inform decision-making and drive marketing initiatives.- Directly manage and coach a dynamic team of marketing professionals, fostering a collaborative and growth-oriented environment.- Collaborate with and manage multiple external agencies and contractors to ensure alignment with marketing goals and objectives.- Take a hands-on approach in the tactical management of BI, marketing data, marketing technology, website, SEO, and paid media initiatives.- Lead team building efforts and provide continuous coaching to develop team capabilities and support the ongoing growth of the marketing department.

Civice is a nonprofit community organization I founded. Our aim is to deliver free digital marketing consultations for minority-owned and/or non-profit businesses & organizations in Dallas, Texas.

• Led Paid Search, Display and Local SEO Strategies: Took direct responsibility for developing and executing comprehensive strategies to boost traffic, increase conversions, and maximize ROI across performance channels, with a primary focus on paid search and local listings/SEO• Marketing Technology Expertise: Demonstrated proficiency as a super-user and product evangelist for a diverse range of marketing technologies, including Google Ads, Google Analytics, Yext, and Canva, leveraging these tools to optimize paid search and local SEO initiatives, enhance analytics, and drive campaign success.• Offered Thought Leadership: Shared best practices and provided innovative guidance in the field of digital marketing

• Orchestrated Large-Scale Digital Media Campaigns: Expertly managed and coordinated expansive digital media campaigns, with a primary focus on paid search (PPC), display/banner ads, and affiliate• Guided and Directed Media Agencies: Provided strategic direction and expert guidance to multiple media agencies and key vendors, including renowned partners such as Sapient Razorfish and 360i/Dentsu, to drive the successful implementation of paid search and display advertising initiatives• Project lead for the mobile app SDK along with directing the accompanying media campaignfor the H&R Block Tax Preparation App• Strategically Managed and Optimized Amazon Marketing Service Campaigns: Demonstrated proficiency in strategically overseeing and optimizing campaigns, ensuring optimal performance and ROI.• Orchestrated Expat Media Campaigns and Agency Management: Developed comprehensive international media plans specifically for expat service offering. Successfully executed & optimized these plans while overseeing and collaborating with agencies

• Liaised with internal IT & third-party digital agency to help launch new MagentoEcommerce platform. April 2017, 4 months after launch, sales grew 30% YoY• Led development research and created a 2017-18 eCommerce development roadmap• Managed Google & Bing Ads campaigns and keyword strategy. Campaigns received 7-10X ROI• Assisted daily with managing website database for entire 10,000K product catalog• Created weekly Google Analytics reports of sales, KPIs for marketing campaigns• Managed social media engagement and content. Grew audiences on Facebook 3X and Instagram 72X

From the 2014 to the 2015 race I was able to: • Increased the race’s participation numbers by 60%. • Grew event profit by 95% in 12 months • Amplified the overall digital footprint of the brand with SEO and content marketing focus that led to 400% average visitor growth. • Cut costs and boosted overall participant satisfaction.• Developed brand advocacy with responsive and engagement focused social media tactics.

I directed & managed the organization's marketing, social media, communications, donor relations, fundraising development, and coordination of major fundraising events including: Kansas Half Marathon, Holiday Homes Tour, and Cosmo Golf Classic. Through several digital strategies I was able to boost donations, event fundraising, brand awareness and many other key objectives for the organization.

I crafted an entire marketing and distribution strategy for a feature length documentary film project. I penned creative copy and outsourced design & technological programming needs for the roll out. I applied and analyzed low-cost, direct to target market advertising campaigns. I also conducted thorough SEO research and managed the website & social media platforms to meet projects' objectives.

Pinpointed distribution opportunities and constructed novel positioning strategies derived from market research for an independent film project.

Supervised 45+ employees in the initial launch of a new sports stadium. Initiated various product placement strategies for special events. Adapted new tutorials and training techniques on the point of sale system, alcohol compliance, and game day business procedures