As a highly effective communicator and active team leader, I bring a passion for delivering business results. I’m a senior leader with experience managing Product, Data, Engineering, and Marketing teams and strategizing roadmaps that leverage Machine Learning / AI and A/B tests to optimize KPIs. I build strong relationships with internal and external stakeholders to drive reliable execution, foster innovation and enhance profitability.PRODUCT MANAGEMENTLed multiple product teams and partnered with business leaders to own KPIs and key product areas including Growth and Retention, achieving 10 to 100%+ improvement. Developed roadmaps with Engineering, Design, Data, Marketing, and Customer Support stakeholders across Retail, Video Commerce, Streaming Media, FinTech, and LegalTech. Oversaw 100+ product launches, created frameworks and templates to streamline execution resulting in improved consistency, iteration and reliable release timelines.DATA ANALYSISHired and managed Data Analysts and Engineers to deliver ad hoc analyses, dashboards and executive reporting. Established best practices for data ingestion, ETL jobs, and strategic data architecture resulting in improved analysis speed and data accessibility. Solved critical Marketing measurement challenges enabling better targeting and ROAS for $50M+ budgets.MACHINE LEARNING / AIWorked diligently with Data Scientists and Data Engineers to prep data sets so that best-in-class Machine Learning and Artificial Intelligence models can be developed and deployed to enhance end-user experiences.LEADERSHIP & COMMUNICATIONMentored top performers and became trusted advisor to Marketing, Product, and Engineering team leaders by mastering business data and competitive landscapes. Created impactful visuals to clarify options and highlight data-driven opportunities. Influenced roadmaps and executive decision-makers, accelerating time to market, enhancing user experiences and boosting KPIs.ENGINEERING IDEATIONFostered natural Engineering and UX discussions with an inquisitive mindset and a flowchart-first approach to ensure ideas are documented accurately. As a full-stack engineer (Node, React, Python, PHP), helped explore solutions to complex problems that drive KPI growth.A/B EXPERIMENTSDesigned and executed 100+ diverse A/B experiments with strict statistical significance requirements while adjusting for skew and using creative approaches to achieve reliable results with lower sample sizes. Gained a “fail fast, iterate quickly” mindset from firsthand experience of failed experiments.