My role as the Social Content Specialist at the Stellar Developer Foundation includes:Collaborating with internal stakeholders to understand and amplify the key messages of the Stellar Developer Foundation.Creating and curating engaging content that enhances the brand image both internally and externally.Blending executive messaging with social media finesse to ensure a cohesive online presence.Supporting SDF executives to increase their personal brand on social media.Absorbing and incorporating the latest memes, trends, and hashtags into the content strategy.Developing and executing content plans that align with the brand identity and resonate with our target audience.Working closely with the team to increase executive presence through impactful copy.Generating attention-grabbing videos weekly across various platforms.

- Plan, develop and execute digital programs and campaigns, including but not limited to online advertising, website strategy and design, social media, mobile and deliverables.- Create video and static content for all social media channels including Instagram, Facebook and Youtube.- Manage content creation for advertisements, social media channels and website, including graphics, video and copywriting.- Collaborate with HQ teams to ensure digital marketing efforts are aligned with overall business goals.Develop and maintain a social media calendar that supports the strategic marketing plan.- Stay up to date with the latest digital marketing trends and technologies.- Work in the fast paced environment of a Startup.

In my role as Content producer & specialist, I support and drive the overall efforts and strategic vision of the university by engaging in multi-disciplinary cross-functional teams (strategists, marketers, copywriters, etc.) while collaborating with various stakeholders within the institution to create paid and organic content for social media.I focus on shooting, editing and putting together integrated campaigns to increase the Academy’s brand awareness, enhance its brand reputation globally, and ensure brand messaging cohesiveness across all marketing channels throughout the student journey lifecycle.Responsibilities:- Inject creative and innovative thinking for how best to craft and deliver messages about the institution’sbrand value propositions into the right medium and format for various audience groups (high schoolstudents, transfers, military, career-changers).- Work closely with internal/external marketing channel managers to develop strategies that utilize the most effective marketing mix to distribute campaigns that enhance the institution’s brand image. Identify new and emerging channels, media, and partnerships to expand the reach to our various target segments. - Identify and build strategic relationships (alumni, influencers, journalists, and media outlets), partnerships (industry and community leaders), and support systems to strengthen the Academy’s brand and image.- Work with senior marketing leadership to present brand insights (from internal data, market research and trends, competitor research, audience profiles, and student feedback) to refine and improve the overall brand strategy and roadmap.- Measure the impact of media campaigns/initiatives on increasing the brand equity of the institution and overall enrollment conversion rate.

As a seasoned creative consultant, I specialize in guiding small and mid-sized businesses toward unlocking their full creative potential. With a talent for strategic thinking and a passion for content production, I've had the privilege of working with an array of esteemed clients including Intel, Welsh Athletics, Compound Gym, Be-Positive Journals, Bodysonnet Dance, Square Bakery, and Blue Diamond Drama Academy.

I developed and executed social media content strategies that brought in 500+ Leads per month to the practice.I also managed a budget of $3000-5000 a month for social media advertising campaigns on Facebook and Instagram, where I created content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. I also grew social media communities, engaged with followers and carried the brand voice with me across our platforms.I also had the opportunity to assist the dental practice with a complete rebrand of its website and brand image. I worked closely with the head dentist and agency to update the website's design and content to better reflect the practice's brand identity and attract new patients. I met with the agency weekly to consult on the process, bring up issues and consult on the final delivery.We were able to improve the website's user experience, increase its search engine visibility, and drive more traffic to the site.