Elliott Basker Email & Phone Number

• Ownership of the Group’s multi-channel digital marketing strategy.
• Working closely with Customer Services, Sales, Business Development, Marketing and Operations depts. to establish requirements and define objectives.
• Third party data integration with SalesForce Pardot, project development and delivery in tight collaboration with IT and Operations teams.
• Lead generation and prospect nurturing campaigns with SF Pardot automated marketing platform. Email campaigns management.
• Identifying and implementing technologies and tools to enhance online presence improving customer experience and maximising lead generation.
• Development and maintenance of corporate and airlines' websites.

Implementation of digital marketing strategies and digital product delivery management for an international group of all-cargo airlines.Key responsibilities:1. Define and document product’s functional model and UX strategies based on stakeholders’ input and business requirements;2. Manage development and maintenance of Group’s websites;4. Drive digital.

RU

A B2B platform aimed at high-end members and service providers. Short contract role to advise on UX/UI, CMS and front-end functionality flow and establish required quality standards. Trained digital team to work with graphics and videos, QA-d selected material to be in line with confirmed standards.

• Analysed market trends and the competitive landscape to estimate opportunities, benefits and risks.
• Established Business Case and developed the business model.
• Translated business goals, feature concepts and stakeholders’ feedback into product requirements.
• Developed functional strategies, determined priorities and implementation steps.
• Built front and back-end functionality flow using wireframing and mock-up tools.
• Created Project Product Specification and technical documentation based on the established product requirements.

• Worked closely with Sales and Operations Manager to establish specific requirements for company’s e-commerce website.
• Analyzed market trends and the competitive landscape to estimate opportunities and potential benefits.
• Translated business goals, feature concepts and customer needs into product requirements.
• Identified and suggested new technologies and tools for enhancing online presence and sales.
• Drove market research and built early-feature prototypes using wireframes and mock-up tools.
• Developed and maintained e-commerce website based on Magento CMS.

• Worked closely with client to establish requirements and design preferences for implementation.
• Translated requirements into detailed technical specifications.
• Compiled wireframes and developed design concepts.
• Designed visual models that met both aesthetic and technical criteria, worked closely with Flash developers to produce animated presentation featured on the front page.
• Delivered the project on time and within the budget.

• Translated business goals, feature concepts and user requirements into prioritised set of tasks.
• Created electronic clinical research forms GUI as part of the development team. XHTML/CSS
• Collaborated with development team on regular basis to ensure seamless integration process.
• Coordinated product delivery stages and liaised with stakeholders on regular basis.

• Worked with Editorial and Marketing teams to determine strategy and design for international Overseas Property Professional magazine.
• Presented advertising projects to external clients.
• Trained junior designers on computer graphic design techniques using Adobe InDesign, Acrobat Pro, Illustrator and Photoshop.
• Designed user interface, tools and web pages to meet branding guidelines and web best practices for a dedicated company's website.
• Regularly updated company’s website.

• Development, management and promotion of company's and clients' web sites.
• Managed relationships with clients, vendors and community partners.
• Proofed and approved production and printing drafts.
• Photography for print media and online content.

• Taught post-graduate students the skills of digital image manipulation, web design and development, Internet technologies and applications.
• Developed learning programmes to work with students and increase interest in subjects.
• Consistently received positive teacher evaluations from students.

• Collaborated with the editorial, sales and marketing teams to launch products on time and within budget adhering to Technical Specifications.
• Established criteria for each milestone within the product roadmap as a means to measure developmental progress.
• Coordinated design meetings and decisions across internal departments and teams.
• Defined clear targets and objectives and communicated them to other team members.
• Recommended process and systems improvements such as magazines’ digital presentations, monetising on article views and advertising schemes.
• Boosted company revenue by more than 10% by articles previews and full view online purchasing.

Management of online content for the company's corporate web site, HTML e-mail templates and graphics design

Bachelor Of Science (Bsc), Industrial Economics & Management

Post Graduate Teacher L4 Certificate

Web Engineering

Bsc, History Of Arts