• Ownership of the Group’s multi-channel digital marketing strategy.• Working closely with Customer Services, Sales, Business Development, Marketing and Operations depts. to establish requirements and define objectives.• Third party data integration with SalesForce Pardot, project development and delivery in tight collaboration with IT and Operations teams.• Lead generation and prospect nurturing campaigns with SF Pardot automated marketing platform. Email campaigns management.• Identifying and implementing technologies and tools to enhance online presence improving customer experience and maximising lead generation.• Development and maintenance of corporate and airlines' websites.• Creating and promoting data-capturing landing pages on SalesForce Pardot platform.• SEO, Social Media analysis and website promotion.• QA and managing corporate media for web and print.

Implementation of digital marketing strategies and digital product delivery management for an international group of all-cargo airlines.Key responsibilities:1. Define and document product’s functional model and UX strategies based on stakeholders’ input and business requirements;2. Manage development and maintenance of Group’s websites;4. Drive digital projects through from initial concept to delivery, managing the development teams;5. Define Quality Acceptance Criteria for visuals used by the Group for the media;6. Communicate with stakeholders / relevant departments and external suppliers to ensure the requirements are translated into project’s product description and delivered in line with quality acceptance criteria and within the budget;7. Provide stuff training where required. 8. Plan and execute digital marketing campaigns, including web, SEO/SEM, PPC, email, social media. Administration of SalesForce Pardot and execution of automated campaigns;9. Provide support for the group’s business development and marketing teams where required;10. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);11. Evaluate, interview, and hire third party designers, web developers, copywriters and videographers to create unique and engaging content.

A B2B platform aimed at high-end members and service providers. Short contract role to advise on UX/UI, CMS and front-end functionality flow and establish required quality standards. Trained digital team to work with graphics and videos, QA-d selected material to be in line with confirmed standards.

• Analysed market trends and the competitive landscape to estimate opportunities, benefits and risks.• Established Business Case and developed the business model.• Translated business goals, feature concepts and stakeholders’ feedback into product requirements.• Developed functional strategies, determined priorities and implementation steps.• Built front and back-end functionality flow using wireframing and mock-up tools.• Created Project Product Specification and technical documentation based on the established product requirements.• Made extensive research finding a capable third party supplier to deliver the project’s specialist products in line with quality specifications under tight budget.• Led the development team that created the web and mobile user interfaces.• Created innovative product features.• Designed strategic plan for features and modules development to support future system improvements.

• Worked closely with Sales and Operations Manager to establish specific requirements for company’s e-commerce website. • Analyzed market trends and the competitive landscape to estimate opportunities and potential benefits.• Translated business goals, feature concepts and customer needs into product requirements.• Identified and suggested new technologies and tools for enhancing online presence and sales.• Drove market research and built early-feature prototypes using wireframes and mock-up tools.• Developed and maintained e-commerce website based on Magento CMS.• Supporting websites and landing pages development (blogs, services, etc.)• SEO, Social Media website promotion gained prominent position in OPR.• Google AdWords PPC campaigns management.• Photography – high quality images of stock items increased sales by 40%. • Artwork for web and print.

• Worked closely with client to establish requirements and design preferences for implementation.• Translated requirements into detailed technical specifications.• Compiled wireframes and developed design concepts.• Designed visual models that met both aesthetic and technical criteria, worked closely with Flash developers to produce animated presentation featured on the front page.• Delivered the project on time and within the budget.

• Translated business goals, feature concepts and user requirements into prioritised set of tasks.• Created electronic clinical research forms GUI as part of the development team. XHTML/CSS• Collaborated with development team on regular basis to ensure seamless integration process.• Coordinated product delivery stages and liaised with stakeholders on regular basis.

• Worked with Editorial and Marketing teams to determine strategy and design for international Overseas Property Professional magazine.• Presented advertising projects to external clients.• Trained junior designers on computer graphic design techniques using Adobe InDesign, Acrobat Pro, Illustrator and Photoshop.• Designed user interface, tools and web pages to meet branding guidelines and web best practices for a dedicated company's website.• Regularly updated company’s website.

• Development, management and promotion of company's and clients' web sites.• Managed relationships with clients, vendors and community partners.• Proofed and approved production and printing drafts.• Photography for print media and online content.

• Taught post-graduate students the skills of digital image manipulation, web design and development, Internet technologies and applications.• Developed learning programmes to work with students and increase interest in subjects.• Consistently received positive teacher evaluations from students.

• Collaborated with the editorial, sales and marketing teams to launch products on time and within budget adhering to Technical Specifications.• Established criteria for each milestone within the product roadmap as a means to measure developmental progress.• Coordinated design meetings and decisions across internal departments and teams.• Defined clear targets and objectives and communicated them to other team members.• Recommended process and systems improvements such as magazines’ digital presentations, monetising on article views and advertising schemes.• Boosted company revenue by more than 10% by articles previews and full view online purchasing.• Bespoke CMS development and implementation management.

Management of online content for the company's corporate web site, HTML e-mail templates and graphics design