Driving growth across the portfolio of 19York Agencies

Deliverable is a SaaS for the Creative Services Industry

Lead efforts for companies and agencies regarding business and digital strategy, performance marketing (ecosystems and what it takes to build and support one), campaign performance and brand strategy.

I'd tell you what I do, but then....well...you know. Most of the things we are doing will be changing the marketplace. I am fortunate to help lead that.

Strategically lead and manage client account relationships on behalf of ‘ICP’ Worldwide, driving initial engagement and overall responsibility for the ecosystem of marketing technology related to digital asset management (DAM).Responsible for defining initial scope of the business needs, ensuring all issues are addressed while managing expectations and limitations. Oversee work stream alignment for DAM and content initiatives, including discovery, change management, digital asset migration, governance, and relationship management.

Develop and support initiatives for pillars of foundation: Environmental Sciences, Technology in the Classroom, STEM Education, and Global Competency & International Baccalaureate. Currently, also serving as Race Director for inaugural Beecher Hills Foundation 5K

Provided contract digital strategy, program management, content strategy, vendor / agency management and value proposition development in retained consulting capacity for digital consumer engagement. Clients included: venture funded startup agency, multinational financial institution, brand/identity consultancy, and multinational media company.http://www.kineticdigitalarts.com/

Responsible for leadership of data visualization portal for global leader in elevator technology. Engagement included extensive reporting integration and sourcing of disparate legacy systems. Developed plans for awareness and education rollout to internal client resources, as well as their customer base, to further promote performance transparency.

Led customer online adoption initiatives for paperless billing and autopay through engagement campaigns

Provide guidance and direction to the client's leadership team and IQ colleagues over digital channel strategies and tactics. My focus was to work with client stakeholders, ensuring alignment of organizational objectives while maintaining continuity of longer term strategic “roadmap” imperatives. Served as strategic account director for financial services, and building products portfolio- Managed development of rapid microsite for London-based financial services client- Managed development of educational site for investment decisions- Planned strategic engagement for site rationalization and site development standards for building products company.- Managed delivery, while working to ensure corporate goal of 35% profit margin

Responsible for managing development of Alltel support site, using human/computer interaction analysis and learning theory. Results suggest that the payback on strategy, research and development was accomplished in 4 month and costs savings represented millions annually.Responsible for managing development of refresh of Orkin pest control site to match current TV, radio and print campaigns and better position the company as an industry leader. Results included a 45% increase in online sales over the previous year.Responsible for managing team to develop site concept themes and task models for Mars brand. Goal of engagement was to determine site themes, by personas for use of and engagement with a redesigned Mars site.Responsible for managing team to dilute negative search results for Mars brand. Team developed keywords and metadata that would icrease keyword and term density in site content

• Served as principle planner of all marketing and communications initiatives at Virtual Premise, includingo Responsiblbe for launch all VP Productso Development of sales toolso Content management for corporate websiteo Management of outside marketing and PR activities• Responsible for 35% increase in sales leads through corporate web site

• Led development of integrated and self-contained, retail industry focused module to reconcile yearly expenses (currently in launch stage)o Performed industry benchmarking to determine needo Interviewed subject matter experts for retail industryo Established business partnership for co-developmento Co-designed and wireframed module solution using agile, feature-driven philosophyo Led test case development and testing of moduleo Developed marketing and communications messaging to introduce module to segment• Responsible for introducing hybrid Waterfall / feature driven development, prior to transition to SCRUM approach• Responsible for managing redesign of corporate website and messaging consistency

• Served as business analyst and portal strategist for Johnson and Johnson intranet rollout• Developed business requirements for portal enhancements across divisions• Developed functional requirements for portal enhancements across divisions• Provided user experience strategy for portal• Developed gap analysis and risk assessment plan of process challenges related to portal enahancement rollout• Served as business analyst and portal strategist for Johnson and Johnson intranet rollout• Developed business requirements for portal enhancements across divisions• Developed functional requirements for portal enhancements across divisions• Provide duser experience strategy for portal• Developed gap analysis and risk assessment plan of process challenges related to portal enahancement rollout

Fannie Mae Foundation-Portal Development • Served as Engagement Director for Architecture and Construction engagement of portal. • Led team of 35 associates across different functional practices (applications developers, database developers, user experience architects, technical writers, user interface developers, marketing team members and hardware and software developers)• Industry focused portal that facilitates personalization, collaboration, content management and work flow processes.• Developed and reviewed project risk assessment plan, including resource allocation, deliverable timeframes and client satisfaction• Conduted project team reviews and developed skills and education enhancement plans for further staff development• Worked with internal program manager to ensure project was on schedule and on budget - $4.2 Million.• Won industry awards for excellence in site design and functionality • Managed to profit margin of roughly 69%.

• Project management of audience targeted e-Commerce site. Web site helped lead brand imaging for Fortune 100 company.• Project management of software development for industry-specific business case scenarios, via a pilot web site. Web site targeted to manufacturing and distribution industries• Project Management of development of fast-track internet site (20 days) for announcement of new computer product, complete with Flash component (site no longer active).• Project management of total integrated marketing campaign for telecom, including creative briefs, banner development, print collateral, direct mail and site which funnels leads to third-party fulfillment organization• Responsible for budget reconciliation for all projects and overall status updates for clients that THINK Atlanta served as agency of record (AOR) for. • Served as Manager/Mentor to 3 resources• Completed all projects with average profit margins of 54%, above company mandate of 20%

Provided sales and client management. Handled operational duties including accounting, finance considerations, working with attorneys, and developing marketing strategies. Client engagements included: UPS Global, SunTrust Banks, Holiday Inn Worldwide, Alexander Scott and Associates, KeyInfo/Atlanta Area Tech, Albany Technical Institute, Morehouse School of Medicine, NTCC/Atlanta International, Client Server Solutions. Key engagement activities included:• Assisted in the design of the Intranet Web site “skeleton” that would be used by UPS to create, publish, and manage content related to the department’s various activities, services, and news.• Managed development of ColdFusion 3.0 as application server interface to a Microsoft Access database.• Surfaced database design flaws for various clients for process improvements

• Performed Loss Cost Analysis on lines of extended warranty plans for all GM Car lines of business• Evaluated Columbian market for entry into extended warranty business• Assisted marketing group in determining placement of car lines and provided loss experience • Assisted in providing loss cost analysis for European group for extended warranty plans.