Elliott Cunningham

Elliott Cunningham Email and Phone Number

Author The Social Media Magnet | Senior Business Consultant @ Westgate Marketing
Elliott Cunningham's Location
Brentwood, Tennessee, United States, United States
Elliott Cunningham's Contact Details
About Elliott Cunningham

I am a Sr. Business Operations executive and Chief Marketing Operations leader with the ability to identify and capitalize on unique opportunities to drive revenues and superior customer loyalty. I am able to successfully manage multiple, concurrently-running environments, evidenced by my track record of numerous achievements. As an accomplished marketing strategist, I focus on driving marketing initiatives utilizing a “positioning” approach to market, sell, and advertise.My success is driven by a holistic view of business operations and its impact on sales and marketing functions. Inside an integrated framework, efficiencies and service can be enhanced for overall success and a high-level of customer satisfaction. I possess a demonstrated record working across all major corporate functions including acquisitions.CAREER HIGHLIGHTS:• Awarded CMO of the Year 2015, Nashville Business Journal• Led Swiftwick to reach 5M+ reach monthly on social media and 30M reach annually via earned media, while driving 300% increase in direct to consumer sales• Developed the Weston Entertainment brand and vision that drove the company’s growth from $3M 2003 to a projected $25M for 2006• Achieved a 20+ year career of driving double-digit growth for a diversified base of businesses, including turn arounds, while never losing a company to bankruptcy and creating increased value for shareholders• Developed a unique proven strategic growth marketing approach that has now become a courseware with live campaigns that is taught at multiple universities like; James Madison, Belmont, Penn State and others.SKILLS AND EXPERTISE:Business Operations Analysis, Sales Operations Analysis, Marketing and Revenue AnalysisStrategic Process Improvement, Systems IntegrationSales Strategy, Targeted Marketing StrategyProduct Development, Pricing, Packaging, Product Launch, Retail DistributionContent Messaging, Social Media EngagementPrint, Radio, TV Advertising - Strategy and PurchasingMusic, Video ProductionProducing Broadcast Promotions: Commercials, Radio Ads

Elliott Cunningham's Current Company Details
Westgate Marketing

Westgate Marketing

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Author The Social Media Magnet | Senior Business Consultant
Elliott Cunningham Work Experience Details
  • Westgate Marketing
    Principal Senior Consultant
    Westgate Marketing Jan 2007 - Present
    Greater Nashville Area, Tn
    As a MARKETING, SALES, AND OPERATIONS CONSULTANT, I provide holistic and integrated guidance, advice, solutions, and strategic planning with implementation. To do this, I partner closely with owners, presidents, banks, and top executives in order to identify opportunity gaps and ultimately improve profitable sales and cash flows. I have an innate ability to identify and capitalize on unique opportunities that drive greater revenue.Some key areas of focus for me are operations, strategic market planning, product introduction, sales, pricing, packaging, broadcast promotions, media strategy, retail distribution, advertising, and budgeting/forecasting.CAREER HIGHLIGHTS:Business Operations / Turnaround• Artificial Intelligence Software - Increased Lead Generation 20% and doubled revenue• Distribution and Logistics - Reduced Past Due Orders by 90%• Sales Ops - Created product design and sales system leading to 62% annual sales growth• Non-profit Formation Services - Increased production and created sales increase of 50%Strategic Marketing• Selected: Coca Cola, Pepsi, Dell Computer, IBM, Johnson Controls, Motorola, Swiftwick• Consumer Products - Reduced marketing cost 42%; increased consumer reach 300%• Consumer Products - Led company’s growth ($3M/2003 to a projected $25M/2006)Social Media Marketing• University Courseware - Developed the Social Media Brand Theory and co-authored a courseware with Dr. Kyle A. Huggins, to teach Marketing and Communications• Brand Strategy and Engagement - Created numerous organic social media campaigns driving brand awareness and engagement consistently producing double digit growthMedia Production• Served as Producer for PBS Documentary and Line Producer for America’s Most Wanted, Current Affair, Inside Edition, Unsolved Mysteries, CNN, In Sports, etc.• Selected Awards: ADDY, Merit Radio, Merit Specialty Ad, Merit Outdoor• Recognized in Billboard Magazine for outstanding performance for Pepsi
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  • The Social Media Magnet
    Author And Co-Founder
    The Social Media Magnet 2014 - Present
    Nashville
    Courseware co-author and creator teaching Marketing students, graduate and undergraduate, how to effectively build a brand online. We have run this methodology in university classes for over six five years and it has consistently rated as one of the top classes at the Belmont university business school. Qualitative and quantitative feedback from students has reinforced us to push into this pedagogy, and bring it to other academic institutions across the globe.
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  • Swiftwick
    Vice President Of Marketing
    Swiftwick Oct 2013 - Dec 2017
    Greater Nashville Area, Tn
    Challenge: Brought on to develop and implement a business turnaround strategy. The company had crossed the 5-year mark and needed to capitalize on its brand loyalty and expand its market reach. The company was not engaging with its customer base nor adequately supporting its specialty dealer network. Additionally, the company was having challenges in launching new products.Role Objective: • Led as the Vice President of Marketing developing strategies and brand message to grow the company, provide advice and solutions implementing strategic plans with owners, and serving on the management team. • Oversaw all marketing and branding initiatives within the organization including Dealer and Consumer, product development, support distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer engagementKey Results:• Dealer Engagement has grown B2B sales over 50% and new products are being introduced across 5 product lines and multiple new SKUs• Recognized as CMO of the Year 2015 Nashville Business Journal
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  • Tom Jackson Productions
    Marketing
    Tom Jackson Productions 2008 - Aug 2012
    Tom has worked with artists like Taylor Swift, Jars of Clay, The Band Perry, Gloriana, and many more, on their live show. Tom’s teaching or his hands-on live music producing, has worked with 1000s of artists, both major and indie, in nearly every genre. Artists Tom has worked with have had hundreds of #1 songs, sold millions of records and played to millions live. He is the author of the book Tom Jackson’s Live Music Method and developed the All Roads DVD series.1. Sales growth over 62% annually2. Online traffic and audience growth in excess of 100% year over year
  • Weston Entertainment
    Cmo
    Weston Entertainment Jan 2001 - Apr 2006
    San Antonio, Texas And Nashville, Tn
    Company: Diversified entertainment company (14 companies operating in Nashville, San Antonio and other Texas markets) involved in hospitality, media, music, and real property, including Sound Kitchen Recording, KVRP-FM/AM and KBHT-FM broadcast radio stations, Grassrootsmusic.com, Selectric Records, Deep Music Distributions, 3.1 Music Productions, Rio Plaza (40,000 sq. ft. Entertainment facility), Johnny Rockets, etc. Challenge:• Hired to manage a rapidly growing and diversified portfolio of business, all within the entertainment space, while maintaining a focus on mission, vision, and brand; company grew from 1 company and 3 employees to 450+ staff working in 14 different companies / 3 years.Role Objective: Identify and capitalize on unique opportunities to drive revenues and hold responsibility for strategic market planning, product introduction, sales, pricing, packaging, broadcast promotions, media strategy, retail distribution, commercial marketing, advertising, and budgeting/forecasting, as well as manage a marketing and creative staff of 12, with marketing directors and staff at 10 of the companies, and total staff = 30+.Key Results:• Instrumental in the company’s growth from $3M 2003 to a projected $25M for 2006• Designed, developed and created a new restaurant concept (Rita’s on the River) that generated $4.2M+ in revenues the first full year in 2005• Improved KVRP-FM’s ranking from #16 to #11; supervised purchase of several radio stations; grew station in Abilene market from .5 market share to 2.8 / 1 year• Received the Best Recording Studio award for Sound Kitchen• Best New Restaurant and Best Fine Dining Restaurant awards (San Antonio, Texas)
  • Rhythm House Records
    President
    Rhythm House Records Jan 1997 - Dec 2001
    Greater Nashville Area, Tn
    Independent record label that also produced critically recognized releases and developed quality relationships with radio, retail and media. Held a lead role in developing creative artistic direction and imaging for all releases, and worked with artists and managers to position releases in the market and worked singles to radio. Oversaw a 10-person staff.• Generated Top Ten radio single releases to rock and inspirational radio formats. • Established critically acclaimed artists and national radio, retail and magazine exposure, including Billboard Magazine. Developed True Tunes Records to affordably release and promote independent artists and identified the early web trend of marketing and promotion via the web including using MP3 format. • Produced the True Worship Experience Tour affordable touring model to introduce and promote artists to markets with radio support• Executive producer of Chris Taylor’s Worthless Pursuit and Down Goes the Day, and Mary-Kathryn’s One Spirit and Stream in the Desert albums. Oversaw and directed an additional 35 releases to the market place.• Produced video and films including Chris Taylor’s Learn to Pray and God Only Knows music videos, and Mary-Kathryn’s Lofty Eyes music video.• Received the Gospel Music Association’s Dove Nomination for Retail Packaging and Rock Album of the Year, and Diamante Music Group’s Marketing Campaign of the Year Award in 1999/2000.• Honored with the S.A. American Advertising Federation’s Citation of Excellence Covers CD, Cassette or Album, Citation of Excellence Point of Purchase-Free Standing, and Silver Sales Promotion-Point of Purchase. • Won three Silver Collateral Material Awards from the S.A. American Advertising Federation for Mary-Kathryn Covers CD, Cassette or Album, Chris Taylor Covers CD, Cassette or Album, and Chris Taylor CD Single; also received the National Gold Distinguished Service Award from Alpha Kappa Psi Professional Business Fraternity.
  • Alpha Kappa Psi
    Past National President, Chairman & Executive Committee
    Alpha Kappa Psi 1989 - 1999
    Guided the Fraternity through major transitional changes organizationally. Refined service offerings to members and designed programs to grow membership and professional training. Re-focused the Foundation from a private charity to public, substantially growing annual revenue and donors. Facilitated the purchase and move to new office building and staff.
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  • Marketing Strategies
    President Senior Consultant
    Marketing Strategies Nov 1989 - Dec 1997
    Consulting firm specializing in marketing, promotion and turnaround consulting services. Partnered closely with owners, presidents and top executives developing marketing plans, selling systems, and branding and promotions, including broadcasting, media relations, and programming. Managed multiple, concurrent engagements, never lost a company to bankruptcy when conducting turnaround consulting.• Spearheaded marketing plan, contract negotiations and sales with key accounts (Dell, IBM, Johnson Controls, Motorola) for Olson Computer & Metal Products, including national/international sales, inside/key account sales plan, rep management, key account contracting, product line development/packaging, product positioning and pricing.• Developed a strategic marketing plan and created product packaging for CMC Information Systems, which provides mainframe financial accounting software for the Unisys platform.• Developed a marketing/promotional plan, customer retention and packaging of services for Kelly Bank owned by Tom Benson, a military full service bank with local and international customer base; brand positioned bank for sale to Norwest.• Developed unique selling system along with branding Spinal Specialties, a medical company that competed with Johnson & Johnson and BD; positioned company for sale to IFLO, a public company, for its unique approach to the market.• Produced Pepsi’s Cinco de Mayo at Sea World of Texas, Fiesta Cinco de Mayo San Antonio, Houston and Harlingen, Chayanne: World Tour ’90 in San Antonio, Houston and Dallas, El Puente 2: World Premier Feature Film Release, and Teenage Mutant Ninja Turtles Tour.• Recognized in Billboard Magazine for outstanding Hispanic music events on behalf of Pepsi. Developed multi-market Hispanic event marketing promotions statewide, including media promotion and in-store merchandising; events also included multiple sponsorship involvement and coordination with American Airlines, Pep Boys, Kraft Foods, and others.
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  • Kelly Field National Bank
    Cmo Contract Consultant
    Kelly Field National Bank 1990 - 1996
    Created branding and product design to help position the bank for sale to Wells Fargo. Kelly Bank was a unique bank serving the military worldwide.
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  • Zimmerman & Associates
    Producer & Marketing
    Zimmerman & Associates Jun 1988 - Jan 1990
    San Antonio, Texas Area
    • Developed packaging and promotion for video release through Ron Zimmerman & Associate’s K-Tel video division, Scimitar Entertainment.• Produced A Texas Treasure documentary film for PBS, and produced the Cooking with Confidence video series, Air Force Top Guns: William Tell Story, Golf Funnies: Par Fore the Course, and Real Rainman: Portrait of an Autistic Savant for Simitar Entertainment the K-Tell Video Subsidiary.• Served as Line Producer for America’s Most Wanted, Current Affair, Inside Edition, Unsolved Mysteries, CNN, Channel One, and In Sports Network.
  • Stout Advertising
    President
    Stout Advertising Apr 1982 - May 1988
    Award-winning advertising agency serving clients in diverse industries. President and senior creative executive with responsibility for the overall management of the agency, and for providing marketing expertise and spearheading multimedia campaigns for clients including:• Created advertising, promotion, radio and television campaigns for Ancira Winton Chevrolet, which became the #1 Chevrolet Dealer in the state selling over 600 cars per month.• Coordinated national franchise television and promotions for one of the largest Taco Bell franchises, including media planning and placement and in store promotional coordination. Created media and promotion campaigns that drove Taco Bell to a top-performer in the franchise.• Developed a long-term strategic plan, handled all advertising creative and placement, and designed a complete product line packaging plan and branding campaign for San Antonio Tent & Awning Company, which landed Wal-mart and other big box accounts. Conducted consumer research to determine product strengths/weaknesses and to test product packaging concepts – in addition, consulted on the national sales structure, and assisted in driving a national telemarketing program; company was eventually sold on brand strength and product line.• Instrumental in Dewied International’s success as the #1 producer of natural sausage casings. Developed a branding campaign and managed marketing and sales activities, including new product introductions, advertising creative and placement, regional and territorial sales management and evaluations, and budgeting and forecasting; also developed a customer cycling and solicitation program to increase sales.• Honored with Addy awards from the S.A. Advertising Federation and American Advertising Federation, named in International Who’s Who and as “Outstanding Young Man in America” by the U.S. Jaycees.

Elliott Cunningham Skills

Social Networking Marketing Advertising Email Marketing Entertainment Marketing Strategy Social Media Marketing Entrepreneurship Social Media Leadership Strategic Planning Television Management Public Relations Broadcast Online Advertising Music Brand Development Video Team Building Video Production Online Marketing Promotions Sales Selling Radio New Media Publicity Seo Digital Strategy Film Market Planning Event Management Copywriting Marketing Communications Music Industry Facebook Creative Direction Marketing Research Commercials Sound Budgets Digital Media Digital Marketing Media Planning Wordpress Strategic Partnerships Production Producing

Elliott Cunningham Education Details

Frequently Asked Questions about Elliott Cunningham

What company does Elliott Cunningham work for?

Elliott Cunningham works for Westgate Marketing

What is Elliott Cunningham's role at the current company?

Elliott Cunningham's current role is Author The Social Media Magnet | Senior Business Consultant.

What is Elliott Cunningham's email address?

Elliott Cunningham's email address is el****@****psi.org

What is Elliott Cunningham's direct phone number?

Elliott Cunningham's direct phone number is +161540*****

What schools did Elliott Cunningham attend?

Elliott Cunningham attended Texas State University-San Marcos.

What are some of Elliott Cunningham's interests?

Elliott Cunningham has interest in Dos Equis (Beer), Packaging, Media Strategies, Distribution, Taylor Swift, Budgeting And Forecasting, Sales Strategies, Reverbnation, Web Strategies, Bella Napoli Pizzeria.

What skills is Elliott Cunningham known for?

Elliott Cunningham has skills like Social Networking, Marketing, Advertising, Email Marketing, Entertainment, Marketing Strategy, Social Media Marketing, Entrepreneurship, Social Media, Leadership, Strategic Planning, Television.

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