Elliott Smith Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

We are SWITCH. A branding agency that flips everything with data and life-centered design. We capture value and craft inclusive experiences that outpace the future—because the future is our only competition.

Chicago, Chicago, Us

Client: Chervon - EGO Power• Primary account lead: interfaced with mid-level Marketing, Product and Digital/Social client teams, built trust and immersed myself in brand business goals to guide marketing planning and creative development. • Worked with Strategic Planning team to develop insightful briefs, Creative/Production teams to bring those ideas to life via TV/Digital/Social, lead client presentations championing agency point of view and work. • Owned multiple creative projects and productions; tracked budgets, billing and progress; concisely communicated all updates to agency and client’s teams in timely fashion.• Partnered with client CMO for annual internal business presentations and multiple interactive, data-driven Product Line Review presentations for retail partners by providing market insights and trends and developing presentation design.

New York, Ny, Us

Client: Jeep• Account lead: collaborated with core agency teams and partner agencies providing thought leadership and delivering comprehensive integrated campaigns across broadcast, print, digital/social and CRM.• Lead reviewer of all custom media partner brand integrations: reviewed all creative assets to ensure alignment with the strategic brief, campaign messaging and vehicle nameplate tenets. • Collaborated with strategic planning, creative and media partners, finding unique opportunities for consumer engagement, resulting in growth of client business and incremental agency fees. • Managed budgets across all client projects, navigated estimates through APRCO, guided client internal approval process and end-of-quarter reconciliation. • Mentored and managed the development of three junior account team members through active coaching, weekly 1-on-1 meetings and growth planning.• Notable Campaigns: All-New Jeep Compass Launch, All-New Jeep Wrangler Launch, Redesigned Jeep Cherokee, Winter X Games Sponsorship, Jeep Jurassic Super Bowl Ad, Jeep Renegade "Release Your Renegade" /w musical artist Halsey and Summer of Jeep.Watch the Super Bowl spot I worked on.

Chicago, Il, Us

Client: McDonald's• Facilitated the creative development process of multiple national campaigns across broadcast, digital, social and print in conjunction with agency teams. • Collaborated with brand managers and cross agency teams to coordinate project timelines across broadcast, digital, social and print campaigns.• Maintained strong relationships with multiple client contacts across business units by anticipating needs, quickly solving problems and building on established trust.• Developed briefs for and reviewed all creative work with strategy lead and creative lead to ensure work achieved goal of resonating with the AA consumer market.• Acted as account lead from McDonald’s All-American Games campaign coordinating with multiple agency and media partners to streamline campaign look/feel. • Notable campaigns: All Day Breakfast, Money Monopoly, New Chicken McNuggets, McCafe Beverages

Chicago, Illinois, Us

Clients: PrimaLoft, Coors Light• Drove day to day account activity with multiple client contacts in both US and EU, achieving global client and agency goals with efficiency.• Partnered with creative teams to oversee development of global campaigns across digital video, Print, OOH, POP and sales collateral.• Tracked status of all client projects, manages timelines with Project Manager, and identified key problems/opportunities.• Managed the creation and launch of PrimaLoft's new global website, revitalizing the look, feel and brand message.• Reviewed all creative work to ensure it meets all client and agency objectives, providing feedback for revisions if necessary.• Engaged with public relations partners and media publication partners to optimize effectiveness of earned, owned and paid media.• Communicated relevant client business information, client issues, potential problems, and business developments to key team members.

Chicago, Illinois, Us

Client: YoCrunch• Managed conception and execution progressive national shopper marketing campaigns aligning retail POP, social and digital efforts.• Participated in new business endeavors with executive team from RFI/RFP to in-person pitch, while project managing content contributors and creative production.• Acted as primary in-agency resource for digital media strategy, planning & analytics, for search, display and social marketing.• Conducted data driven campaign reviews to provide clients and internal teams actionable insights to further improve efficiency and effectiveness of both digital and shopper marketing campaigns.

Paris, Fr

Client: Kohl's• Lead the executions of innovative account strategies for national brand partnership campaigns.• Partnered with strategy & analytics team to identify insights, recommend strategies and launch projects aimed at increasing campaign performance across Google/YouTube, Yahoo/MSN & programmatic display platforms.• Mentored associate account managers on the goals of both agency and clients while fostering knowledge growth by prioritizing projects and reviewing completed tasks.• Consulted with strategy/analytics team to identify insights, recommend strategies, and launch projects aimed for increasing the performance of client advertising efforts. • Created, delivered and presented imaginative client presentations for year-end review meetings and QBRs.

Paris, Fr

Client: Bose• Provided daily support to account team and client marketing team, sharing tasks with Account Manager while also reporting to Account Director.• Acted as day to day as client resource for Canadian, French Canadian, and Latin American markets.• Managed effective program strategic & tactical execution and quality assurance.• Processed all client reporting requests and presented data to client on weekly status calls.• Coordinated with internal Shared Services team on bid strategy, copy development and keyword generation.• Handled budgeting and monthly invoicing for client across multiple digital platforms.• Accomplished year over year sales growth in Canadian market which led to 20% yearly media budget increase.

Chicago, Il, Us

• Generated new ad revenue while increasing current business by growing agency and direct client relationships.• Managed over 50 client accounts in various verticals through in person, phone and email contact. • Analyzed client needs; prepared and presented advertising proposals that catered to client and company needs.• Coordinated with art design team to produce effective and inspired advertising for print and digital media.• Conducted mid-campaign and end-campaign analysis presentations for both print & digital marketing clients.• Designed and executed interactive promotional / marketing events to increase consumer engagement with client.• Tracked, reported and managed daily tasks, client interaction and creative production through NetSuite CRM.

M.A., Advertising And Public Relations

B.A., Communications Major - Advertising Focus. English Minor.