• Develop and execute content strategy for clients to drive web traffic.• Creation of content production calendars to meet the clients needs.• Facilitate content ideation between the client and content production teams.• Management and delivery of asset creation and delivery.

• Create and implement the content strategy for Red Bull’s eSports initiative from channel launch, event activation and daily content plans.• Develop story ideas and headlines to drive traffic and user engagement using traffic statistics and analytics.• Manage story creation and workflow of the Content Producer and external contributors.• Establish a content calendar that provides clear roadmap of the channel, while working across departments (brand, program, athletes, events) to… Show more • Create and implement the content strategy for Red Bull’s eSports initiative from channel launch, event activation and daily content plans.• Develop story ideas and headlines to drive traffic and user engagement using traffic statistics and analytics.• Manage story creation and workflow of the Content Producer and external contributors.• Establish a content calendar that provides clear roadmap of the channel, while working across departments (brand, program, athletes, events) to integrate content to support their initiatives.• Oversee all content input in the CMS, search engine optimization and publishing.• Tracking and reporting of key engagement metrics. Show less

• Execution and amplification of the content plan for the Music and Action Sports channels while working with marketing and social teams to expand reach and engagement.• Production of video, audio and written content creation.• Creation and optimization of the digital event experience for local and national event activations.• Oversee development of microsites from design and development to marketing while working with stakeholders throughout the entire process.• Creation of the… Show more • Execution and amplification of the content plan for the Music and Action Sports channels while working with marketing and social teams to expand reach and engagement.• Production of video, audio and written content creation.• Creation and optimization of the digital event experience for local and national event activations.• Oversee development of microsites from design and development to marketing while working with stakeholders throughout the entire process.• Creation of the workflow process for the field and legal team event coverage and contest execution. Show less

• Developed multi-year strategic plans to increase online engagement of automotive and lifestyle focused magazines.• Created and managed a three-year, $2.5-million program for Castrol Syntec, which integrated digital and print properties, including micro site development, video production and sweepstake giveaway.• Develop digital/print ad creative and media plan for event promotions.• Wrote and edited community marketing materials, blog posts and other social media… Show more • Developed multi-year strategic plans to increase online engagement of automotive and lifestyle focused magazines.• Created and managed a three-year, $2.5-million program for Castrol Syntec, which integrated digital and print properties, including micro site development, video production and sweepstake giveaway.• Develop digital/print ad creative and media plan for event promotions.• Wrote and edited community marketing materials, blog posts and other social media content.• Managed multiple website redesigns, working with editorial staff, creative and web development teams. Show less