Responsible for managing up to $30MM of clients’ annual marketing and event budgets and delivered 100% on time and on cost projects as per SOW agreements and budget requirements. Directed and collaborated with up to 30 reporting vendors per project, including business partners and internal teams such as creative, strategy, engineering and production stretching over 70 projects per calendar year which yielded successful project execution each time to committed deliverables.Managed the strategy and development of Lexus and Toyota product launches, activations, consumer events, PR functions, advertising and brand marketing extensions. Lead successful new business pitches resulting in personal account supervision and the management of two international accounts totaling $15MM in revenue.

Responsible for the identification of promotional and experiential opportunities, with a heavy emphasis in media added-value programs and brand partnership. Assisted in evaluating opportunities, negotiating the best deal for GM clients and leading cross-functional teams in the planning, organization and execution of marketing activations.Development lead for digital and social media based marketing campaigns for General Motors West Region. Grass roots marketing and event management lead for General Motors in California, Arizona, Hawaii and Nevada.Worked with Local Marketing Area (LMA) Dealers and organizations to identify, recommend and negotiate experiential programs and events.

Daily collaboration on the execution of present and prospective clients swot and competitive analysis. Advised and contributed on client business plans and potential partnership opportunities on behalf of a sports architectural design firm.Lead a consulting project for a software licensing company looking to break into collegiate athletic partnerships.Reviewed and provided feedback on sponsorship and activation opportunities for high school basketball tournaments on behalf of the Army in 2009. Responsible for creating 2009 Army Strong Tour for the Army's 1st Brigade to use as a recruiting tool. The Army Strong Tour activated at 17 high schools in 8 states and I lead the coordinated activation efforts and logistics for all 2009-10 Army Strong Tour events.Contributed in the building and ideation of new business pitches for prospective clients.

Facilitated creative changes between client and internal teams. Managed weekly status updates and wrote creative briefs for new projects. Acted as agency representative during photo shoots and recording sessions.Drafted job timelines and handled budgets for ongoing projects. Provided primary and secondary research for new business proposals.

Assisted with radio remote activations and promotional content.Contributed in writing radio copy.Researched and reported analytics on radio listeners within local target markets.

Researched building and renovation procedures for stadiums within the United States.Compiled statistics and market research in stadium industry for the Rose Bowl Stadium database and future analytics.